Navigon: More Real

Advertising Agency: TwoXFour, Chicago
Agency Producer: Kent Kwiatt
Creative & Art Director / President: David Stevenson
Creative Director / Copywriter: Daniel Consiglio
Account Executive: Jessica Pohren

Production Co: Psyop, New York
Director: Laurent Barthelemy
Creative Director: Marco Spier
US Producer: Kim Wildenburg
US Exec Producer: Justin Booth Clibborn
Designers: Tanya Weiss & Kim Dulaney

Spanish Prod. Co: Boolab, Barcelona
Spanish Exec Producers: Lucas Elliot & Coke Ferreiro
Art Director/Post Prod. Director: Nico Casavecchia
Production Designer: Pancho Chamorro
Production Manager: Lucia Grau
Assistant Director: Gerard Verdaguer
DP: Marcos Pasqui

Music: Human, New York

Aired: November 2007


andrej dwin's picture
andrej dwin
939 pencils

simple and powerful. I like it.

*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells

Kilkenny's picture
360 pencils

Clear, but not earth-shattering.

jian's picture
45 pencils

Simple. It reminds me of the UPS commercials. Those were good. I just don't like how the narrator said 'I don't know.'

pixelbomb1's picture
2555 pencils

who takes real time videos? other people's in dash camera? where are the camera located. what if it is raining, snow storm how does it work? doesn't show much of the product. would have been cool at the end to show how it really looks like in screen...mmmm

the navigon logo looks similar to the international trucks logo.

Arnold Santillan

aszzzz's picture
2 pencils

AWSOME!! Love it!
By the way that is what the screen looks like. It is an actual screen shot at the end of the spot.

pixelbomb1's picture
2555 pencils

no it's not real. it's illustrations. real to means real pictures like that picture of the guy in the jupiterimages.com that's real not illustrations. they don't even know what is real real even the v.o. said it he does not know.

Arnold Santillan

supersupergirl's picture
294 pencils

i love the way the narrartor says "i don't know"...so real and refreshing. kudos!

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