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NATO: Basement

Advertising Agency: Scholz & Friends European Office
Creative Director: Mirko Dermann
Consultants: Helge Koehling, Tecla Kohls
Managing Director: Lutz Meyer
Prod Company: United Visions, Berlin
Director: Nico Beyer (Represented by Crossroads U.S.)
DP: Michael Mieke
Producer: Fabian Barz
Editor: Tom Seil
Post Prod: NHB, Berlin
Artist: Yesim Altilar
Sound Designer: Lars Lohn
Shoot Location: Germany

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7 comments

TRICKY's picture
TRICKY
3936 pencils

the "knob button shot" in the beginning ruined the surprise i mean anyone who has been in a club knows this knob twisting mimic that automatically directs your thoughts to clubbing n stuff

The man who stops advertising to save money is like the man who stops the clock to save time

JPhilly's picture
JPhilly
173 pencils

Yeah I by no means was ever a club kid but anyone that knows anything about music knows that is a mixing board. That shot should be removed because it gives away the club scene pay-off right from the start

Other than that, I like these campaigns. Nicely done.

sirvan's picture
sirvan
29870 pencils

I like this spot a lot. It really captures the feeling of being in a club. And that freedom to go to a club, forget your cares, dance your face off, take drugs and act like an idiot is EXACTLY the benefit of NATO. I'm not kidding. And this spot really makes that connection, a whole lot better than showing soldiers and terrorists and such. Bravo.

+++

"I love some things, and don't love some other things."

Disco Munky's picture
Disco Munky
3900 pencils

Even if they took the shot of the mixing desk away from the start of the ad, it's still a weak ad.

Doin' it for the points

Disco Munky's picture
Disco Munky
3900 pencils

Even if they took the shot of the mixing desk away from the start of the ad, it's still a weak ad.

Doin' it for the points

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice ad. Thats all

Guest's picture
Guest

I love this too ads.

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