Nationale-Nederlanden: Do re mi

Nationale-Nederlanden, the biggest insurance company in The Netherlands introduces something new: Insurances. Not like the ones you know, but rock hard service promises like Insurance #1: 100% satisfaction with your car claim, or else 4 months premium back. This new proposition is communicated in a spot directed by Sam Cadman with Franz Lustig as DOP. We see a contemporary 'Family von Trapp' happily singing 'do re mi' while passing a bucket. Only in the end we see why: their beloved family van is engulfed in raging flames. But the family of nine is carefree as can be. Thanks to the Insurance of Nationale-Nederlanden.

Advertising Agency: JWT, Amsterdam, Netherlands
Account Director: Andreas Möller
Strategy: Jan Bouts
Executive Creative Director / Concept / Copywriter / Art Director: Bas Korsten
Screen producer: Francoise Tanis
Director: Sam Cadman
Production Company: Rogue Films
Producer: Kate Hitchings
Director of Photography: Franz Lustig
Post Production: The Mill
Music: Do-Re-Mi, Rodgers&Hammerstein / Massive Music
Sound Studio: Michael Sauvage / Warnier

June 2013


certaintly's picture
3994 pencils

fun, nice twist. something felt off though, dunno what.

kleenex's picture
41140 pencils

The twist was different, but that was not enough for me.

tmiltoln's picture
61 pencils

Very nice TV commercial! Clear msg.

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