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Published/Aired: 
May 2010
Description: 

Runner up for the Young Creatives Competition in Puerto Rico. We had two days to come up with a concept, film and edit.

Advertising Agency: Sajo, García & Partners, Puerto Rico
Creative Director: Jorge Bauza
Art Director: Raul Mendez
Copywriter: Vicente Ydrach

Comments (19)

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Highest Rated

allbberrtt's picture
allbberrtt
Activity Score 3

I was expecting a crash noise in the end, I am glad it wasn't the case. Nice job, it send the right message and it's the cruel reality. I wasn't feeling to safe when the image was fading, I don't know how texting drivers think it's ok, the risk is too great, way too great.

Guest's picture
Guest

i think it's lame

That guy from the office's picture
That guy from t...
Activity Score 262

thank you.

Guest's picture
Guest

u think is lame until you text-crash and then the word becomes..lament

Mury00's picture
Mury00
Activity Score 3

Loved it, So true it's scary.

germanhudders's picture
germanhudders
Activity Score 336

Thumbs up!

deadlinecanwait's picture
deadlinecanwait
Activity Score 109

Very Nice

Hibon's picture
Hibon
Activity Score 3736

Nice idea...simple and true. Bravo!

Simple ideas are the best !

Guest's picture
Guest

well tell the truth if i had to come up with a spot for this brief i think i would have made a parallel between texting while driving and drunk driving. it seems to me that its so much stronger to compare texting to something that is very dangerous and simply states how crazy it is to do this while driving.
just saying!

miko1aj's picture
miko1aj
Activity Score 3086

Simple always is the best as less is more. Great job.

AssassinX's picture
AssassinX
Activity Score 1329

Totally agree.

Guest's picture
Guest

LOVE it, and we all know it is very true. but I think maybe a more dangerous situation or close call when opening back up on the last scene would really emphasize the point. Also the day to night transitions make it look like you are just cutting to a different scene and takes away from the sense that you have lost real moments of your awareness of a real road.

That guy from the office's picture
That guy from t...
Activity Score 262

there are no day to night transitions, that's just a tunnel we went through.

brucirello's picture
brucirello
Activity Score 180

Good idea, poor execution.

That guy from the office's picture
That guy from t...
Activity Score 262

it was for the Young Creatives competition, we had 2 days to come up with concept, film and edit...

Temple's picture
Temple
Activity Score 11337

Listen, it's very good, albeit a bit predictable. What was the idea that took 1st place from you?

That guy from the office's picture
That guy from t...
Activity Score 262
miko1aj's picture
miko1aj
Activity Score 3086

I prefer Yours.

Guest's picture
Guest

I think that this is stellar. We're so spoiled from "disturbing" ads that we sniff our noses at the simple ones.

allbberrtt's picture
allbberrtt
Activity Score 3

I was expecting a crash noise in the end, I am glad it wasn't the case. Nice job, it send the right message and it's the cruel reality. I wasn't feeling to safe when the image was fading, I don't know how texting drivers think it's ok, the risk is too great, way too great.

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