National Safety Council, Don't text and drive: Fade to black

Average: 7 (36 votes)

Runner up for the Young Creatives Competition in Puerto Rico. We had two days to come up with a concept, film and edit.

Advertising Agency: Sajo, García & Partners, Puerto Rico
Creative Director: Jorge Bauza
Art Director: Raul Mendez
Copywriter: Vicente Ydrach

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19 comments

Guest's picture
GuestTuesday, May 25, 2010 - 07:07

i think it's lame

ecks2's picture
61 pencils
ecks2Tuesday, May 25, 2010 - 12:55

thank you.

Guest's picture
GuestTuesday, May 25, 2010 - 15:52

u think is lame until you text-crash and then the word becomes..lament

Mury00's picture
3 pencils
Mury00Tuesday, May 25, 2010 - 09:59

Loved it, So true it's scary.

Mirikuaro's picture
340 pencils
MirikuaroTuesday, May 25, 2010 - 10:27

Thumbs up!

deadlinecanwait's picture
111 pencils
deadlinecanwaitTuesday, May 25, 2010 - 13:27

Very Nice

Hibon's picture
3701 pencils
HibonTuesday, May 25, 2010 - 15:08

Nice idea...simple and true. Bravo!

Simple ideas are the best !

Guest's picture
GuestTuesday, May 25, 2010 - 17:27

well tell the truth if i had to come up with a spot for this brief i think i would have made a parallel between texting while driving and drunk driving. it seems to me that its so much stronger to compare texting to something that is very dangerous and simply states how crazy it is to do this while driving.
just saying!

miko1aj's picture
3083 pencils
miko1ajWednesday, May 26, 2010 - 07:10

Simple always is the best as less is more. Great job.

http://www.mixcloud.com/miko1aj/

AssassinX's picture
1333 pencils
AssassinXWednesday, May 26, 2010 - 09:14

Totally agree.

Guest's picture
GuestWednesday, May 26, 2010 - 16:54

LOVE it, and we all know it is very true. but I think maybe a more dangerous situation or close call when opening back up on the last scene would really emphasize the point. Also the day to night transitions make it look like you are just cutting to a different scene and takes away from the sense that you have lost real moments of your awareness of a real road.

ecks2's picture
61 pencils
ecks2Thursday, May 27, 2010 - 10:28

there are no day to night transitions, that's just a tunnel we went through.

brucirello's picture
180 pencils
brucirelloWednesday, May 26, 2010 - 19:49

Good idea, poor execution.

ecks2's picture
61 pencils
ecks2Wednesday, May 26, 2010 - 20:55

it was for the Young Creatives competition, we had 2 days to come up with concept, film and edit...

Temple's picture
9499 pencils
TempleThursday, May 27, 2010 - 07:31

Listen, it's very good, albeit a bit predictable. What was the idea that took 1st place from you?

ecks2's picture
61 pencils
ecks2Thursday, May 27, 2010 - 10:30

here's the link http://www.youtube.com/watch?v=ZeqAUsm_1f4

miko1aj's picture
3083 pencils
miko1ajThursday, May 27, 2010 - 19:30

I prefer Yours.

http://www.mixcloud.com/miko1aj/

Guest's picture
GuestTuesday, June 1, 2010 - 12:57

I think that this is stellar. We're so spoiled from "disturbing" ads that we sniff our noses at the simple ones.

allbberrtt's picture
3 pencils
allbberrttFriday, April 6, 2012 - 18:44

I was expecting a crash noise in the end, I am glad it wasn't the case. Nice job, it send the right message and it's the cruel reality. I wasn't feeling to safe when the image was fading, I don't know how texting drivers think it's ok, the risk is too great, way too great.

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