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National Safety Council, Don't text and drive: Fade to black

Runner up for the Young Creatives Competition in Puerto Rico. We had two days to come up with a concept, film and edit.

Advertising Agency: Sajo, García & Partners, Puerto Rico
Creative Director: Jorge Bauza
Art Director: Raul Mendez
Copywriter: Vicente Ydrach

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19 comments

Guest's picture
Guest

i think it's lame

ecks2's picture
ecks2
117 pencils

thank you.

Guest's picture
Guest

u think is lame until you text-crash and then the word becomes..lament

Mury00's picture
Mury00
3 pencils

Loved it, So true it's scary.

GMAN's picture
GMAN
336 pencils

Thumbs up!

deadlinecanwait's picture
deadlinecanwait
111 pencils

Very Nice

Hibon's picture
Hibon
3731 pencils

Nice idea...simple and true. Bravo!

Simple ideas are the best !

Guest's picture
Guest

well tell the truth if i had to come up with a spot for this brief i think i would have made a parallel between texting while driving and drunk driving. it seems to me that its so much stronger to compare texting to something that is very dangerous and simply states how crazy it is to do this while driving.
just saying!

miko1aj's picture
miko1aj
3097 pencils

Simple always is the best as less is more. Great job.

AssassinX's picture
AssassinX
1329 pencils

Totally agree.

Guest's picture
Guest

LOVE it, and we all know it is very true. but I think maybe a more dangerous situation or close call when opening back up on the last scene would really emphasize the point. Also the day to night transitions make it look like you are just cutting to a different scene and takes away from the sense that you have lost real moments of your awareness of a real road.

ecks2's picture
ecks2
117 pencils

there are no day to night transitions, that's just a tunnel we went through.

brucirello's picture
brucirello
180 pencils

Good idea, poor execution.

ecks2's picture
ecks2
117 pencils

it was for the Young Creatives competition, we had 2 days to come up with concept, film and edit...

Temple's picture
Temple
9621 pencils

Listen, it's very good, albeit a bit predictable. What was the idea that took 1st place from you?

ecks2's picture
ecks2
117 pencils
miko1aj's picture
miko1aj
3097 pencils

I prefer Yours.

Guest's picture
Guest

I think that this is stellar. We're so spoiled from "disturbing" ads that we sniff our noses at the simple ones.

allbberrtt's picture
allbberrtt
3 pencils

I was expecting a crash noise in the end, I am glad it wasn't the case. Nice job, it send the right message and it's the cruel reality. I wasn't feeling to safe when the image was fading, I don't know how texting drivers think it's ok, the risk is too great, way too great.

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