National Grid: Polar bear

Advertising Agency: Mullen, Wenham, MA, USA
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Group Creative Director/CW: Stephen Mietelski
Group Creative Director/AD: Michael Ancevic
Director of Broadcast Production: Liza Near
Agency Broadcast Producer: Erika Whitters
Agency Account Service: Drayton Martin; Julie Carney; Kelly Dickens
Broadcast Production Company: HKM (Los Angeles)
Director: JacobsBriere
Director of Photography: Stefan Czapsky
Executive Producer: Ned Brown
Producer: Line Postmyr
Location: Los Angeles
Stock Footage: BBC/Footage Bank/ National Geographic/Thought Equity/Getty
Editorial: Final Cut (NYC/LA)
Editor: Stephen Berger
Assistant Editor: Georgia Dodson
Executive Producer: Kiayan Reuter (NY producer: Melati Pohan)
Post Production: CO3 (Los Angeles)
Colorist: Stefan Sonnenfeld
Online Editor: Brickyard (Dave Waller)
Visual Effects: D-Train (Los Angeles)
Compositor: Dan Connelly
Artist: Ben Gibbs
Producer: Shannon Preece
Audio Post: Nylon (NYC/Australia)
Mixer: Dave Robertson
Assistant Producer: Karena Cameron
Music Production: Nylon
Sound Design: Nylon
Aired: June 2008


RM's picture
419 pencils

Nice one, beautiful production - good idea too.

Today is a great day on aotw!

authority's picture
2 pencils

Its a good spot, the singer is Melanie Horsnell. She also did the vocals for the J C Penney ad from last years Oscars "How can it be" (with Elliot Wheeler)
You can hear more at http://www.myspace.com/melaniehorsnell or http://www.melaniehorsnell.com


Tincho's picture
1093 pencils


rebelscum's picture
2110 pencils

I want a polar bear now...


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

Adaddicted's picture
3435 pencils

I especially like the light effects. They missed some bubbles in the pool... otherwise,

Edward Boches, Mark Wenneker, Stephen Mietelski, Michael Ancevic, Liza Near,
Erika Whitters, Drayton Martin, Julie Carney, Kelly Dickens, HKM, JacobsBriere,
Stefan Czapsky, Ned Brown Line Postmyr, Los Angeles, Final Cut, Stephen Berger
Georgia Dodson, Kiayan Reuter, CO3, Stefan Sonnenfeld, Brickyard (Dave Waller)
D-Train, Dan Connelly, Ben Gibbs, Shannon Preece, Nylon (NYC/Australia)
Dave Robertson, Karena Cameron and Nylon...

...have done a good job!
Great work; Hats off guys....



Chef114's picture
10 pencils

sooo cute!

Alistair C.'s picture
Alistair C.
692 pencils

excellent production, touching idea

miko1aj's picture
3098 pencils

agree. That kind of ideas is my weakness.

AERC's picture
61 pencils

Fresh!!! and touching idea. Very well.

andré ™'s picture
andré ™
144 pencils

Very good!

It makes me want to watch over and over again, nice script.

JELLYGOOSE's picture
88 pencils

I feel very happy to watch this tvc. Very positive. great music and very good production.

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