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National Geographic: If

Creative Director: Patrizio Marini
Art Director: Claudia Ganapini
Copywriter: Federico Russo
Production Company: Mercurio Cinematografica s.r.l.
Director: Bryan Little "Fly on the wall"
Executive producer: Luca Fanfani
Producer: Annalisa De Maria / Alessandro Cavriani
Producer South Africa and still photographer: Filipa Domingues " Fly on the wall"
DOP: Grant Appleton "Fly on the wall"
Production Designer: Latisha Duarte "Fly on the wall"
Post- Production: Green Movie
Editor: Massimo Magnetti c/o Green Movie
Sound House/ Engineer: Roberto Grassi c/o Green Movie

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20 comments

sirvan's picture
sirvan
29870 pencils

Pretty awesome. Expensive, too.

+++

"I love some things, and don't love some other things."

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I don't really see why this would be so expensive.

Prof's picture
Prof
1453 pencils

shooting in multiple locations, with multiple personalities/actors, HD cameras and ultra slo mo and 15 different voice overs to record.

seems pretty cheap to me...

Quite really.

jamesrothenburg's picture
jamesrothenburg
554 pencils

Yeah, I think they ran out of money for the VO at the end :)

AD-ORE's picture
AD-ORE
75 pencils

Generally nice, the only thing is that the core idea seems too shallow. Maybe if this were a NGC kids' program, it would work better. "If you blah blah... you blah blah". But it is still well executed. Just my thoughts.

szkwadrat's picture
szkwadrat
210 pencils

awesome

alexander_bickov's picture
alexander_bickov
3279 pencils

Amazing execution

morse's picture
morse
15439 pencils

I don't know, I find it boring. :(

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pulchinela's picture
pulchinela
1054 pencils

I don't need NG to say me that. So, nice vision...

kgeiger's picture
kgeiger
7059 pencils

I liked everything except the final VO. What a squeaky voice.

slowrider's picture
slowrider
648 pencils

nice execution

one should not take life so seriously - as one will not come out of it alive.

emir ahmed's picture
emir ahmed
26 pencils

Fantastic! Amazing!

Marlus Lau's picture
Marlus Lau
1806 pencils

Nice visuals.

alejulimaty's picture
alejulimaty
838 pencils

beautiful images

Wordnerd's picture
Wordnerd
6662 pencils

nice spot. great copy

esferarte's picture
esferarte
10 pencils

Very nice ad, but:

http://www.youtube.com/watch?v=w9Kbwl0MQnQ

I think that argentine commercial says the same, but has an extra at the end.

doc's picture
doc
46 pencils

actually reminded me a bit of the great ps ad only this had a wandering point. bit boring really.

au revoir pingouin's picture
au revoir pingouin
48 pencils

"esferarte" is right the idea is the same, perhaps coincidence, or maybe not.
Either way the two ideas are very good :)

Gil's picture
Gil
3 pencils

yes!

Guest's picture
Guest

so wonderful

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