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National Geographic: If

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Your rating: None Average: 8.1 (74 votes)

Creative Director: Patrizio Marini
Art Director: Claudia Ganapini
Copywriter: Federico Russo
Production Company: Mercurio Cinematografica s.r.l.
Director: Bryan Little "Fly on the wall"
Executive producer: Luca Fanfani
Producer: Annalisa De Maria / Alessandro Cavriani
Producer South Africa and still photographer: Filipa Domingues " Fly on the wall"
DOP: Grant Appleton "Fly on the wall"
Production Designer: Latisha Duarte "Fly on the wall"
Post- Production: Green Movie
Editor: Massimo Magnetti c/o Green Movie
Sound House/ Engineer: Roberto Grassi c/o Green Movie

20 Comments

sirvan's picture 30000 pencils

Pretty awesome. Expensive, too.

+++

"I love some things, and don't love some other things."

Jaap Grolleman's picture 6401 pencils

I don't really see why this would be so expensive.

Prof's picture 1503 pencils

shooting in multiple locations, with multiple personalities/actors, HD cameras and ultra slo mo and 15 different voice overs to record.

seems pretty cheap to me...

Quite really.

jamesrothenburg's picture 555 pencils

Yeah, I think they ran out of money for the VO at the end :)

AD-ORE's picture 75 pencils

Generally nice, the only thing is that the core idea seems too shallow. Maybe if this were a NGC kids' program, it would work better. "If you blah blah... you blah blah". But it is still well executed. Just my thoughts.

szkwadrat's picture 216 pencils

awesome

alexander_bickov's picture 3323 pencils

Amazing execution

morse's picture 8826 pencils
5

I don't know, I find it boring. :(

What hath God wrought

pulchinela's picture 884 pencils
6

I don't need NG to say me that. So, nice vision...

kgeiger's picture 6642 pencils

I liked everything except the final VO. What a squeaky voice.

slowrider's picture 649 pencils

nice execution

one should not take life so seriously - as one will not come out of it alive.

emir ahmed's picture 26 pencils

Fantastic! Amazing!

Marlus Lau's picture 1764 pencils

Nice visuals.

alejulimaty's picture 798 pencils
7

beautiful images

Wordnerd's picture 6617 pencils
8

nice spot. great copy

esferarte's picture 3 pencils

Very nice ad, but:

http://www.youtube.com/watch?v=w9Kbwl0MQnQ

I think that argentine commercial says the same, but has an extra at the end.

doc's picture 46 pencils

actually reminded me a bit of the great ps ad only this had a wandering point. bit boring really.

au revoir pingouin's picture 44 pencils

"esferarte" is right the idea is the same, perhaps coincidence, or maybe not.
Either way the two ideas are very good :)

Gil's picture 3 pencils

yes!

Guest's picture

so wonderful

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