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National Geographic: If

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Your rating: None Average: 8.1 (74 votes)

Creative Director: Patrizio Marini
Art Director: Claudia Ganapini
Copywriter: Federico Russo
Production Company: Mercurio Cinematografica s.r.l.
Director: Bryan Little "Fly on the wall"
Executive producer: Luca Fanfani
Producer: Annalisa De Maria / Alessandro Cavriani
Producer South Africa and still photographer: Filipa Domingues " Fly on the wall"
DOP: Grant Appleton "Fly on the wall"
Production Designer: Latisha Duarte "Fly on the wall"
Post- Production: Green Movie
Editor: Massimo Magnetti c/o Green Movie
Sound House/ Engineer: Roberto Grassi c/o Green Movie

20 Comments

sirvan's picture 30000 pencils
sirvan | Sun, 2009-12-06 21:26

Pretty awesome. Expensive, too.

+++

"I love some things, and don't love some other things."

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Mon, 2009-12-07 05:26

I don't really see why this would be so expensive.

http://jackmancer.com/
http://twitter.com/jackmancer/

Prof's picture 1503 pencils
Prof | Mon, 2009-12-07 09:03

shooting in multiple locations, with multiple personalities/actors, HD cameras and ultra slo mo and 15 different voice overs to record.

seems pretty cheap to me...

Quite really.

jamesrothenburg's picture 555 pencils
jamesrothenburg | Mon, 2009-12-07 09:40

Yeah, I think they ran out of money for the VO at the end :)

AD-ORE's picture 75 pencils
AD-ORE | Sun, 2009-12-06 22:26

Generally nice, the only thing is that the core idea seems too shallow. Maybe if this were a NGC kids' program, it would work better. "If you blah blah... you blah blah". But it is still well executed. Just my thoughts.

szkwadrat's picture 216 pencils
szkwadrat | Mon, 2009-12-07 02:24

awesome

alexander_bickov's picture 3323 pencils
alexander_bickov | Mon, 2009-12-07 04:24

Amazing execution

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

morse's picture 8826 pencils
morse | Mon, 2009-12-07 05:16
5

I don't know, I find it boring. :(

What hath God wrought

pulchinela's picture 884 pencils
pulchinela | Mon, 2009-12-07 05:43
6

I don't need NG to say me that. So, nice vision...

kgeiger's picture 6642 pencils
kgeiger | Mon, 2009-12-07 05:53

I liked everything except the final VO. What a squeaky voice.

slowrider's picture 649 pencils
slowrider | Mon, 2009-12-07 07:11

nice execution

one should not take life so seriously - as one will not come out of it alive.

emir ahmed's picture 26 pencils
emir ahmed | Mon, 2009-12-07 07:55

Fantastic! Amazing!

Marlus Lau's picture 1764 pencils
Marlus Lau | Mon, 2009-12-07 08:19

Nice visuals.

alejulimaty's picture 798 pencils
alejulimaty | Mon, 2009-12-07 09:26
7

beautiful images

Wordnerd's picture 6617 pencils
Wordnerd | Mon, 2009-12-07 10:31
8

nice spot. great copy

esferarte's picture 3 pencils
esferarte | Mon, 2009-12-07 14:06

Very nice ad, but:

http://www.youtube.com/watch?v=w9Kbwl0MQnQ

I think that argentine commercial says the same, but has an extra at the end.

doc's picture 46 pencils
doc | Mon, 2009-12-07 17:08

actually reminded me a bit of the great ps ad only this had a wandering point. bit boring really.

au revoir pingouin's picture 44 pencils
au revoir pingouin | Tue, 2009-12-08 04:18

"esferarte" is right the idea is the same, perhaps coincidence, or maybe not.
Either way the two ideas are very good :)

Gil's picture 3 pencils
Gil | Wed, 2009-12-09 08:43

yes!

Guest's picture
Guest | Wed, 2010-06-02 06:56

so wonderful

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