National Geographic: If

Creative Director: Patrizio Marini
Art Director: Claudia Ganapini
Copywriter: Federico Russo
Production Company: Mercurio Cinematografica s.r.l.
Director: Bryan Little "Fly on the wall"
Executive producer: Luca Fanfani
Producer: Annalisa De Maria / Alessandro Cavriani
Producer South Africa and still photographer: Filipa Domingues " Fly on the wall"
DOP: Grant Appleton "Fly on the wall"
Production Designer: Latisha Duarte "Fly on the wall"
Post- Production: Green Movie
Editor: Massimo Magnetti c/o Green Movie
Sound House/ Engineer: Roberto Grassi c/o Green Movie

20 comments

29998 pencils

sirvanSunday, December 6, 2009 - 21:26

Pretty awesome. Expensive, too.

+++

"I love some things, and don't love some other things."

6931 pencils

Jaap GrollemanMonday, December 7, 2009 - 05:26

I don't really see why this would be so expensive.

http://jackmancer.com/
http://twitter.com/jackmancer/

1495 pencils

ProfMonday, December 7, 2009 - 09:03

shooting in multiple locations, with multiple personalities/actors, HD cameras and ultra slo mo and 15 different voice overs to record.

seems pretty cheap to me...

Quite really.

560 pencils

jamesrothenburgMonday, December 7, 2009 - 09:40

Yeah, I think they ran out of money for the VO at the end :)

75 pencils

AD-ORESunday, December 6, 2009 - 22:26

Generally nice, the only thing is that the core idea seems too shallow. Maybe if this were a NGC kids' program, it would work better. "If you blah blah... you blah blah". But it is still well executed. Just my thoughts.

216 pencils

szkwadratMonday, December 7, 2009 - 02:24

awesome

3321 pencils

alexander_bickovMonday, December 7, 2009 - 04:24

Amazing execution

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

11501 pencils

morseMonday, December 7, 2009 - 05:16

I don't know, I find it boring. :(

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

974 pencils

pulchinelaMonday, December 7, 2009 - 05:43

I don't need NG to say me that. So, nice vision...

6767 pencils

kgeigerMonday, December 7, 2009 - 05:53

I liked everything except the final VO. What a squeaky voice.

649 pencils

slowriderMonday, December 7, 2009 - 07:11

nice execution

one should not take life so seriously - as one will not come out of it alive.

26 pencils

emir ahmedMonday, December 7, 2009 - 07:55

Fantastic! Amazing!

1799 pencils

Marlus LauMonday, December 7, 2009 - 08:19

Nice visuals.

822 pencils

alejulimatyMonday, December 7, 2009 - 09:26

beautiful images

6714 pencils

WordnerdMonday, December 7, 2009 - 10:31

nice spot. great copy

4 pencils

esferarteMonday, December 7, 2009 - 14:06

Very nice ad, but:

http://www.youtube.com/watch?v=w9Kbwl0MQnQ

I think that argentine commercial says the same, but has an extra at the end.

46 pencils

docMonday, December 7, 2009 - 17:08

actually reminded me a bit of the great ps ad only this had a wandering point. bit boring really.

44 pencils

au revoir pingouinTuesday, December 8, 2009 - 04:18

"esferarte" is right the idea is the same, perhaps coincidence, or maybe not.
Either way the two ideas are very good :)

3 pencils

GilWednesday, December 9, 2009 - 08:43

yes!

GuestWednesday, June 2, 2010 - 07:56

so wonderful

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