16 comments

renatonl's picture
78 pencils
renatonlWednesday, May 18, 2011 - 11:09

El mensaje no me quedo del todo claro

kleenex's picture
15900 pencils
kleenexWednesday, May 18, 2011 - 13:11

My one main problem with the ad is just too much text...

Luikah's picture
62 pencils
LuikahWednesday, May 18, 2011 - 14:15

Don`t get it.

atb2005's picture
13639 pencils
atb2005Wednesday, May 18, 2011 - 15:01

Exposing the lavish lifestyle of the people behind the big tobacco companies. I say this is brilliant. 9 stars from me.

Jaap Grolleman's picture
6931 pencils
Jaap GrollemanWednesday, May 18, 2011 - 14:21

Oh geez, how genius. I didn't really understand it, until payoff. I'm not a smoker so this ad isn't for me but I'd say it makes good impact.

Just wondering - do directors/CEO of tobacco companies smoke themselves? :)

http://jackmancer.com/
http://twitter.com/jackmancer/

Bob.C's picture
952 pencils
Bob.CWednesday, May 18, 2011 - 15:12

It's a good angle on the topic, if I smoked I think that it would make me think more about the money I was spending on the habit and think about quitting. Stop because someone else is killing you to make a fortune seems more effective than stop because you're killing yourself.

http://www.facebook.com/ConvinceMarketing

MidasTouch's picture
1024 pencils
MidasTouchThursday, May 19, 2011 - 03:39

Not a bad angle. I like the point of view. Very interesting.
The way of filming is good too, personnaly it made my head spin.
I agree there is too much text, the message would have been more subtile with only one or two diseases at one time.

Anyway, we already tried everything to save those damned 12 years old kids who begin with cigaret just to be "cool".

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Wordnerd's picture
6714 pencils
WordnerdThursday, May 19, 2011 - 04:04

this is smart. didn't see that coming

alexander_bickov's picture
3321 pencils
alexander_bickovThursday, May 19, 2011 - 06:02

Well executed

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Phillhb's picture
85 pencils
PhillhbThursday, May 19, 2011 - 08:25

Good end line, really hit home, but i had to watch it again as i was far concentrating more on the text than the pictures and message

Gusat's picture
2 pencils
GusatThursday, May 19, 2011 - 09:29

Who sings the song?

Zaza's picture
139 pencils
ZazaThursday, May 19, 2011 - 11:44

79 votes...new world record !

zaza

La vie en CMKY's picture
20 pencils
La vie en CMKYFriday, May 20, 2011 - 07:10

So true, so brilliant. Love it!

Hibon's picture
3687 pencils
HibonSunday, May 22, 2011 - 23:37

Nice idea but the choice of the music is not so good.

Simple ideas are the best !

MaximeGK's picture
73 pencils
MaximeGKMonday, May 23, 2011 - 14:00

Sneaky. I was going to suggest that they shouldn't include call-girls with a cost in their ads, but I'm assuming France has a different cultural social acceptance when it comes to sex.

leblonde's picture
412 pencils
leblondeSunday, June 12, 2011 - 17:14

Euro 360 have again the record of vote! hi hi hi!