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National Children and Violence Trust: Broken

Advertising Agency: Volcano, Johannesburg, South Africa
Production Company: Unleashed
Creative Director: Francois Boshoff
Art Director: Dustin Sinclair
Copywriter: Carl Richardson
Director: Ryan Bronkhorst
Cinematographer: Marc Hebert
Sound: Simon Roberts, Dark Sanctuary
Aired: November 2010

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6 comments

Guest's picture
Guest

"Broken" is a P.S.A. (Public Service Announcement) commercial done for the National Children and Violence Trust, a non-profit organization that provides counseling for abused women and children.

CuriousPencil's picture
CuriousPencil
4227 pencils

Sometimes there's nothing wrong with a literal execution of a simple idea.I think this ad was waiting for CG to make it possible, and even though the patch on the girl's face may look a little clumsy, it still works visually. The tag 'picking up the pieces' is to-the-point, given that this is an aftercare counselling service, so yes, I hope this gets the message out that there're people to help.

CommandZ's picture
CommandZ
2472 pencils

I concur with CP, this is an instance where the dreaded "See & Say" is actually fine. Very affecting piece.

Sdb's picture
Sdb
1364 pencils

Pain can be painted beautifully.. Just got to know from this.. Brilliant

akkifilms's picture
akkifilms
7 pencils

the quicktime file is not playing...???

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