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MTV: #USEITDICK, Tennis Player

Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.

Advertising Agency: Loducca, Brazil
Creative Directors: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Copywriter: Thiago Bocatto
Art Director: Maria Eduarda Di Pietro
Agency Producers: Ana Luisa Andre, Claudia Stancev
Account Supervisors: Fernão Cosi, Fabiane Veiga
Advertiser's Supervisors: Wagner Gorab, Ana Penteado, Eduardo Zanelli
Account Manager: Flávia Godoy
Planners: Ken Fujioka, Daniel De Tomazo
Producer: Larissa Luisi
Director: Del
DOP: Rafael Levy
Editing Company: Conspiração Digital
Post Production: Ricardo Souza
Executive Director: Cristina Lopes

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2 comments

abake's picture
abake
1239 pencils

I'm going to guess this campaign is funny in portuguese...

kleenex's picture
kleenex
26375 pencils

yeah. I want not laughing at all.

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