MTV: The cover
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Advertising Agency: Lowe Brussels, Belgium
Creative Director: Veronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
Other additional credits: Sab Mucho
Aired: December 2008


29 Comments
Creepy...
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
What the hell??????
What the hell???
Whoa... I half-anticipated that's where it was going, and I thought, "Nah." Then it did. Yikes.
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No, I am not a media buyer.
me likes
well done!
Like it
Would have been much better if she was sleeping normally.
Acting is not that good. To much acting 'dead/sleeping'.
wow excellent Merry Christmas
http://ejectmultimedia.blogspot.com
really? ...that is so awkward. The romance comedy turned into a drama real quick.
This is very creative work, Excellent
-Jeewantha
brilliant
WHAAAT???? She is dead because she didn't use a condom? I don't like this ad at all.
SJackson
because of the AIDS and stuff......... It could possively happen you know
i think its like, they loved each other but then she got aids
or something, and that was their last night together.
:l
NICE
DISTURBING!! It starts off like they are lovers and its not a one night stand. How many people who are in love don't get tested prior to not using condoms?
http://www.truactionflix.com
BUENÍSIMO!!
me conmovió, eso es la verdadera publicidad!
the heartbeat should come up when he pulls the sheets over her
Oh come on people, this is like "first" idea... not surprising at all.
what bad you seen in this ad? very good idea. nice expression, and dead real.
i love it. I wasn't expecting it to end that way. The message is simple and deep.
Excellent one. Unexpected and passes the message.
"Every ad is an opportunity."
Great..
Sorry, but anyone tell me the meaning of this ads? The man got aids, they didn't use condom, and the woman will die (the man thought?), is it true?
NOOO..... EXCELLENT!!!! EXCELLENT!!!! EXCELLENT!!!! EXCELLENT!!!! EXCELLENT!!!!
damn! strong shit!
Terrible ad, that is a low waist punch. People that have aids are not people wich life has been lost, its not a great thing to have, but this is too melodramatic and to be honest, tasteless.
absolute shit idea. full stop
Did anyone else see the guys wedding ring? WTH!
SO... if he's married.. the girl in the bed is either his wife... or a fling on the side. Both of which makes the ad have no sense at all !!
Just plain bad message overall!!