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MTV: The cover

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Your rating: None Average: 8.3 (64 votes)

Advertising Agency: Lowe Brussels, Belgium
Creative Director: Veronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
Other additional credits: Sab Mucho
Aired: December 2008

29 Comments

Javier Ramírez's picture 1236 pencils

Creepy...

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest's picture

What the hell??????

Guest's picture

What the hell???

SeanMartin's picture

Whoa... I half-anticipated that's where it was going, and I thought, "Nah." Then it did. Yikes.

--------------------------

No, I am not a media buyer.

Olafski001's picture 1156 pencils

me likes
well done!

Guest's picture

Like it

Guest's picture

Would have been much better if she was sleeping normally.
Acting is not that good. To much acting 'dead/sleeping'.

eject's picture 69 pencils

wow excellent Merry Christmas

Guest's picture

really? ...that is so awkward. The romance comedy turned into a drama real quick.

Guest's picture
9

This is very creative work, Excellent

-Jeewantha

Guest's picture
10

brilliant

sharonjackson's picture 129 pencils
1

WHAAAT???? She is dead because she didn't use a condom? I don't like this ad at all.

SJackson

Guest's picture

because of the AIDS and stuff......... It could possively happen you know

Guest's picture

i think its like, they loved each other but then she got aids
or something, and that was their last night together.
:l

Guest's picture

NICE

Blair Semenoff's picture 661 pencils

DISTURBING!! It starts off like they are lovers and its not a one night stand. How many people who are in love don't get tested prior to not using condoms?

suma's picture 54 pencils

BUENÍSIMO!!
me conmovió, eso es la verdadera publicidad!

Guest's picture

the heartbeat should come up when he pulls the sheets over her

Guest's picture

Oh come on people, this is like "first" idea... not surprising at all.

Guest's picture

what bad you seen in this ad? very good idea. nice expression, and dead real.

Guest's picture

i love it. I wasn't expecting it to end that way. The message is simple and deep.

ladisa's picture 32 pencils

Excellent one. Unexpected and passes the message.

"Every ad is an opportunity."

veemaster's picture 33 pencils

Great..

ifindu's picture 7 pencils

Sorry, but anyone tell me the meaning of this ads? The man got aids, they didn't use condom, and the woman will die (the man thought?), is it true?

Guest's picture

NOOO..... EXCELLENT!!!! EXCELLENT!!!! EXCELLENT!!!! EXCELLENT!!!! EXCELLENT!!!!

Wordnerd's picture 6617 pencils
9

damn! strong shit!

Guest's picture

Terrible ad, that is a low waist punch. People that have aids are not people wich life has been lost, its not a great thing to have, but this is too melodramatic and to be honest, tasteless.

Guest's picture

absolute shit idea. full stop

Bubblerider's picture 2 pencils

Did anyone else see the guys wedding ring? WTH!

SO... if he's married.. the girl in the bed is either his wife... or a fling on the side. Both of which makes the ad have no sense at all !!
Just plain bad message overall!!

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