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MTV: The cover

Advertising Agency: Lowe Brussels, Belgium
Creative Director: Veronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
Other additional credits: Sab Mucho
Aired: December 2008

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29 comments

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Chief Creative Director Nexus BBDO

Guest's picture
Guest

What the hell??????

Guest's picture
Guest

What the hell???

SeanMartin's picture
SeanMartin

Whoa... I half-anticipated that's where it was going, and I thought, "Nah." Then it did. Yikes.

--------------------------

No, I am not a media buyer.

Olafski001's picture
Olafski001
1194 pencils

me likes
well done!

Guest's picture
Guest

Like it

Guest's picture
Guest

Would have been much better if she was sleeping normally.
Acting is not that good. To much acting 'dead/sleeping'.

eject's picture
eject
69 pencils

wow excellent Merry Christmas

Guest's picture
Guest

really? ...that is so awkward. The romance comedy turned into a drama real quick.

Guest's picture
Guest

This is very creative work, Excellent

-Jeewantha

Guest's picture
Guest

brilliant

sharonjackson's picture
sharonjackson
131 pencils

WHAAAT???? She is dead because she didn't use a condom? I don't like this ad at all.

SJackson

Guest's picture
Guest

because of the AIDS and stuff......... It could possively happen you know

Guest's picture
Guest

i think its like, they loved each other but then she got aids
or something, and that was their last night together.
:l

Guest's picture
Guest

NICE

Blair Semenoff's picture
Blair Semenoff
651 pencils

DISTURBING!! It starts off like they are lovers and its not a one night stand. How many people who are in love don't get tested prior to not using condoms?

suma's picture
suma
54 pencils

BUENÍSIMO!!
me conmovió, eso es la verdadera publicidad!

Guest's picture
Guest

the heartbeat should come up when he pulls the sheets over her

Guest's picture
Guest

Oh come on people, this is like "first" idea... not surprising at all.

Guest's picture
Guest

what bad you seen in this ad? very good idea. nice expression, and dead real.

Guest's picture
Guest

i love it. I wasn't expecting it to end that way. The message is simple and deep.

ladisa's picture
ladisa
38 pencils

Excellent one. Unexpected and passes the message.

"Every ad is an opportunity."

veemaster's picture
veemaster
33 pencils

Great..

ifindu's picture
ifindu
7 pencils

Sorry, but anyone tell me the meaning of this ads? The man got aids, they didn't use condom, and the woman will die (the man thought?), is it true?

Guest's picture
Guest

NOOO..... EXCELLENT!!!! EXCELLENT!!!! EXCELLENT!!!! EXCELLENT!!!! EXCELLENT!!!!

Wordnerd's picture
Wordnerd
6662 pencils

damn! strong shit!

Guest's picture
Guest

Terrible ad, that is a low waist punch. People that have aids are not people wich life has been lost, its not a great thing to have, but this is too melodramatic and to be honest, tasteless.

Guest's picture
Guest

absolute shit idea. full stop

Bubblerider's picture
Bubblerider
2 pencils

Did anyone else see the guys wedding ring? WTH!

SO... if he's married.. the girl in the bed is either his wife... or a fling on the side. Both of which makes the ad have no sense at all !!
Just plain bad message overall!!

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