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MTV Switch: Green
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Green-washing is a phrase used to describe the act of pretending to be green in order to mislead consumers and or voters about the true nature of products and policies.
Advertising Agency: 180 Amsterdam, The Netherlands
Creative Director: Sean Thompson
Creatives: Rosita Rawnsley-Mason, Stacey Lee, Hal Kirkland
Agency Producer: Sandra Durham
Account Director: Kyle Marquis
Business Affairs: Neeza Adenan
Production Company: Rokkit
Director: Michael Reissinger
Executive Producer: Luke Jacobs
Animation Companies: Deli Pictures / PepperMelon
Motion Graphics: Robert Rhee
Visual Effects: Christoph Zaplethal
Character Animation: Juan Molinet, Leandro Feuz
Post Production Company: Glassworks Amsterdam
Producer: Charlotte Williams
Sound Recording Studio: Kaiser Sound
Sound Mixer: Laurence Horne
Music Company: Sizzer Amsterdam
Composers: Lentink/Billinger & Marsman
Music Supervisor: Sander van Maarschalkerweerd
Vocals: Bertolf Lentink
Lyrics: 180 Amsterdam, Hal Hirkland, Stacey Lee, Rosita Rawnsley
Comments
I like this one. The other two are just too long and, well, boring.
This is awesome...I wish more environmentally geared ads talked the truth.
Much respect Rosita Rawnsley-Mason, Stacey Lee, Hal Kirkland at 180
True message and fantastic execution! i love it
pretty cool. get that moss off the green stone and keep it rolling.
its so cute, love the line, u don't have to be green to be green LMAO
how true! i hope corporations are taking note that we have noticed their greenwashing. all these green this and green that are so nauseating.
Somewhat inspired by JibJab Originals. See www.jibjab.com
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An expert is a person who avoids the small errors while sweeping on to the grand fallacy.
You don't have to be green to be green. Interesting, nice! :)
interesting!
This one's good but if you see all three of them on MTV on the same day and are just not 'bovvered' to know what Switch is then you end up thinking how the hell are the three related? Sense. It makes none.
This one is great. The Misconception of the green concept well worked here
Ha! I like how the rich guy is giving a Hummer car key to the tribesman, but probably only because of all of the press coverage - and probably as a payoff for deforestation or something!
180 is my dream agency...you guys rock!! the hard party!!
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