MTV Switch: Green

Green-washing is a phrase used to describe the act of pretending to be green in order to mislead consumers and or voters about the true nature of products and policies.

Advertising Agency: 180 Amsterdam, The Netherlands
Creative Director: Sean Thompson
Creatives: Rosita Rawnsley-Mason, Stacey Lee, Hal Kirkland
Agency Producer: Sandra Durham
Account Director: Kyle Marquis
Business Affairs: Neeza Adenan
Production Company: Rokkit
Director: Michael Reissinger
Executive Producer: Luke Jacobs
Animation Companies: Deli Pictures / PepperMelon
Motion Graphics: Robert Rhee
Visual Effects: Christoph Zaplethal
Character Animation: Juan Molinet, Leandro Feuz
Post Production Company: Glassworks Amsterdam
Producer: Charlotte Williams
Sound Recording Studio: Kaiser Sound
Sound Mixer: Laurence Horne
Music Company: Sizzer Amsterdam
Composers: Lentink/Billinger & Marsman
Music Supervisor: Sander van Maarschalkerweerd
Vocals: Bertolf Lentink
Lyrics: 180 Amsterdam, Hal Hirkland, Stacey Lee, Rosita Rawnsley


kgeiger's picture
7173 pencils

I like this one. The other two are just too long and, well, boring.

Crisp One's picture
Crisp One
2007 pencils

This is awesome...I wish more environmentally geared ads talked the truth.

Much respect Rosita Rawnsley-Mason, Stacey Lee, Hal Kirkland at 180

Wordnerd's picture
6660 pencils

True message and fantastic execution! i love it

sneakyhands's picture
1857 pencils

pretty cool. get that moss off the green stone and keep it rolling.

skanger's picture
95 pencils

its so cute, love the line, u don't have to be green to be green LMAO

BulbheaD's picture
254 pencils

how true! i hope corporations are taking note that we have noticed their greenwashing. all these green this and green that are so nauseating.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

adversary's picture
2 pencils

Somewhat inspired by JibJab Originals. See www.jibjab.com


renzz's picture
227 pencils

You don't have to be green to be green. Interesting, nice! :)

jeff.emmanuel's picture
149 pencils



elitistjerk's picture
54 pencils

This one's good but if you see all three of them on MTV on the same day and are just not 'bovvered' to know what Switch is then you end up thinking how the hell are the three related? Sense. It makes none.

DrCHispo's picture

This one is great. The Misconception of the green concept well worked here

R3P's picture
33 pencils

Ha! I like how the rich guy is giving a Hummer car key to the tribesman, but probably only because of all of the press coverage - and probably as a payoff for deforestation or something!

blueturtles's picture
239 pencils

180 is my dream agency...you guys rock!! the hard party!!

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