Advertising Agency: Ogilvy, Portugal
Creative Directors: Edson Athayde, Paul Smith
Producer: Stink
Production: Edson Athayde, Sérgio Costa, Neil Harris
FIRST is sending the terrible message of AIDS=Instant Death, just what we need MORE fear and over alarmisim. Were not in the 80's anymore, why exagerating the concecuences? Is not necessary.
And its also saying, that you get aids when the guy "shoots". And its maybe incorouging fooling arround without a condom and just usng it when you are about to come.
The way of AIDS-GUNS-DEATH-VIOLENCE is the easy way, and very uneffective, people are already scared.
Where's your head? AIDS is still lethal, although you can live a longer life than back in the 80ies. The consequences remain the same. Alarming ads ARE necessary, especially on MTV, because if you read/watched/listened to the news once in a while, you'd know that the infection rates are increasing and the danger of infection is being played down - due to the lack of information and, as you show us generously in a perfect way, due to horrible misinformation.
You are saying that this is the wrong way. I'm sure you know the right way. Please share.
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Draw a circle. Then, step out of it.
Comments
Overkill
Literally?
and metaphorically.
i think the overkill is important
I saw this spot a few months ago, I think it's great. Espectially for the demographic that watching the station.
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brandon
www.brandonknowlden.com
Nice bit coming out of Portugal. Self promo with the license plate?
strange
wow. i love how the music plays off everything else.
GREAT!
True.
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Draw a circle. Then, step out of it.
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Nubloo.com: for Creatives
Great Ad! Way much better than the print campaigne.
I have no words.
Really sucks.
Byte!
This is almost destructive.
FIRST is sending the terrible message of AIDS=Instant Death, just what we need MORE fear and over alarmisim. Were not in the 80's anymore, why exagerating the concecuences? Is not necessary.
And its also saying, that you get aids when the guy "shoots". And its maybe incorouging fooling arround without a condom and just usng it when you are about to come.
The way of AIDS-GUNS-DEATH-VIOLENCE is the easy way, and very uneffective, people are already scared.
Have you already a vaccine for aids? I don't think so.
You don't have a instant death, but you will die. This ad show us that the disease is growing in woman, and you know the message.
Is a great ad.
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Visit me and write a comment: Ad(dicted)
Where's your head? AIDS is still lethal, although you can live a longer life than back in the 80ies. The consequences remain the same. Alarming ads ARE necessary, especially on MTV, because if you read/watched/listened to the news once in a while, you'd know that the infection rates are increasing and the danger of infection is being played down - due to the lack of information and, as you show us generously in a perfect way, due to horrible misinformation.
You are saying that this is the wrong way. I'm sure you know the right way. Please share.
****************************
Draw a circle. Then, step out of it.
****************************
Nubloo.com: for Creatives
Are you a retard?
Very true
I really really liked this piece. So unexpected. I actually got the chills from it. Very well done.
yea I got this. Quite expected, cliche...
For the MTV crowd I think it might get them talking...
http://www.truactionflix.com
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