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MTV: Shot

Your rating: None Average: 8.4 (8 votes)

Advertising Agency: Ogilvy, Portugal
Creative Directors: Edson Athayde, Paul Smith
Producer: Stink
Production: Edson Athayde, Sérgio Costa, Neil Harris

Comments

ShaniG's picture 12543 pencils

Overkill

ivan's picture

Literally?

ShaniG's picture 12543 pencils

and metaphorically.

Ad Junkie At Large's picture 562 pencils

i think the overkill is important

bknowlden's picture 3435 pencils

I saw this spot a few months ago, I think it's great. Espectially for the demographic that watching the station.

Ed Mintone's picture 595 pencils

Nice bit coming out of Portugal. Self promo with the license plate?

roman-schwienbacher.com's picture 1027 pencils

strange

deep_tracy's picture 501 pencils

wow. i love how the music plays off everything else.

Yr's picture 174 pencils

GREAT!

nubloo's picture 528 pencils

True.

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Draw a circle. Then, step out of it.

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Nubloo.com: for Creatives

Joe76's picture 782 pencils

Great Ad! Way much better than the print campaigne.

Byte's picture 275 pencils

I have no words.
Really sucks.

Byte!

juliangray's picture 1023 pencils

This is almost destructive.

FIRST is sending the terrible message of AIDS=Instant Death, just what we need MORE fear and over alarmisim. Were not in the 80's anymore, why exagerating the concecuences? Is not necessary.
And its also saying, that you get aids when the guy "shoots". And its maybe incorouging fooling arround without a condom and just usng it when you are about to come.

The way of AIDS-GUNS-DEATH-VIOLENCE is the easy way, and very uneffective, people are already scared.

0nurb's picture 631 pencils

Have you already a vaccine for aids? I don't think so.

You don't have a instant death, but you will die. This ad show us that the disease is growing in woman, and you know the message.

Is a great ad.

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Visit me and write a comment: Ad(dicted)

nubloo's picture 528 pencils

Where's your head? AIDS is still lethal, although you can live a longer life than back in the 80ies. The consequences remain the same. Alarming ads ARE necessary, especially on MTV, because if you read/watched/listened to the news once in a while, you'd know that the infection rates are increasing and the danger of infection is being played down - due to the lack of information and, as you show us generously in a perfect way, due to horrible misinformation.

You are saying that this is the wrong way. I'm sure you know the right way. Please share.

****************************
Draw a circle. Then, step out of it.

****************************
Nubloo.com: for Creatives

topawers's picture 143 pencils

Are you a retard?

Kitana's picture

Very true

Guest500's picture

I really really liked this piece. So unexpected. I actually got the chills from it. Very well done.

picktokyo's picture 1306 pencils

yea I got this. Quite expected, cliche...

Blair Semenoff's picture 661 pencils

For the MTV crowd I think it might get them talking...

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