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MTV: A Thin Line, Fliers

PSA's for MTV's "Digital Abuse" campaign, to help stop online-bullying. This campaign was mentioned by President Obama during his White House Conference on Bullying Prevention.

Advertising Agency: MTV, NYC, USA
Creative Director: Amy Campbell
Copywriter / Director: Seyi Peter-Thomas
Exec Producer: David Grad
Producer: Lindsay Nowak
Post Production: Click 3x
Published: March 2011

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8 comments

Berny Misceláneo's picture
Berny Misceláneo
8 pencils

So MTV airs all these bunch of teenage drama shows where being mean is practically a synonym of being cool and now they throw this to us? Maybe a campaign of self-esteem would work better.

morse's picture
morse
15972 pencils

Good point, but other than that it's a great campaign.

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miko1aj's picture
miko1aj
3098 pencils

fully agree. bigotry sky-levelled.

kleenex's picture
kleenex
29385 pencils

I like these sets of ads.

sergeo_syd's picture
sergeo_syd
603 pencils

Laura is a slut. I bet she will be popular. Anyway this is from MTV? Seems like a veiled attempt at something I am not quite bright enough to understand. Stu-pit MTV

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Rammelasen's picture
Rammelasen
71 pencils

Well...kinda good actually :)

Metzfetz's picture
Metzfetz
4 pencils

Important message done boring. MTV as a moralizer? This is totally not authentic.

bluemonster's picture
bluemonster
28 pencils

what, were you expecting tshirt time? and the situation?

The execution had the right tone.

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