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Thula Thula

Agency: 
Published/Aired: 
July 2012
Description: 

MTN wanted to promote Mahala Thursday and demonstrate that you can now call your loved ones for Mahala when you recharge every MTN Mahala Thursday. So in order to demonstrate instant gratification, MetropolitanRepublic created Solly Semenya, the security guard who sings a lullaby to his daughter with the free airtime he got just for recharging, stirring that emotive feeling. Also validating that indeed, the best things in life are Mahala.

Advertising Agency: MetropolitanRepublic, Johannesburg, South Africa
Executive Creative Director: Eoin Welsh
Creative Directors: Wes Phelan, Ernest Ray-Ray Mphande
Art Director: Lindi Nel
Copywriter: Ntokozo Tshabalala
Agency Producer: Tanya Wagner
Director: Michael Middleton

Comments (3)

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Highest Rated

somecopywriter's picture
somecopywriter
Activity Score 1113

Moving stuff. Beautiful.

kleenex's picture
kleenex
Activity Score 44069

cute....

stevel's picture
stevel
Activity Score 423

i this ad just gave me diabetes.

somecopywriter's picture
somecopywriter
Activity Score 1113

Moving stuff. Beautiful.

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