MSNBC: Alive and Kicking

Advertising Agency: Mono, Minneapolis, MN, USA
Production Company: Pony Show Entertainment, Bicoastal
Director: Spike Lee
EP: Susan Kirson, Jeffrey Frankel
Line Producer: Fern Martin
DP: Ellen Kouras
Editorial: Lost Planet, Bicoastal
EP: Gary Ward
EPL: Krystn Wagenberg
Producer: Jaclyn Paris
Editor: Max Koepke
Finishing & Visual Effects: Liquid VFX
Finishing/VFX Lead Artists: James Bohn
AE Artist/Designer: Vincent Rogozyk
VFX Producer: Romi Laine
Telecine for Talent Spots:
Mike Pethel, CO3, Bicoastal
Music: Elias Arts, Bicoastal
Mix: Mitch Dorf, POP Sound, Bicoastal


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I really love the message. But the execution, mwah, a bit less lovely but still good. "Lean forward' is a bit weird though.

ivan's picture

I personally love the tagline Lean forward. It's like pay attention, but more poetic.

HappyHour's picture
2385 pencils

I love the Lean Forward tagline too, it's wonderfully multifaceted.
However I can see how non-americans may not entirely get it.. it really resonates deeply with the overall mindset in the US over the past year or so.

morse's picture
16609 pencils

Great set of ads. Very patriotic.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

HappyHour's picture
2385 pencils

Beautiful campaign. Execution is brilliant (wouldn't expect less from Spike Lee). message is exciting and inspiring

Bitty86's picture
71 pencils

I am not American and I really liked "lean forward". But I think the ads are hard to stay focused on, I got bored.

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