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Agency: 
Published/Aired: 
March 2010
Description: 
Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso
Agency Producer: Patricia de la Cuba
Production: Fat Free Films, Lima
Director: Vladi & Diego
Assistant Director: Nelson Aguilar, Guido Merea
Director of Photography: Atahualpa Rojas
Art Director: Sandro Angobaldo
Executive Producer: Alejandro Noriega
Production Supervisor: Julieta Kropivka, Eduardo Guerra
Field Production: PorDos Producciones, Lima
Editor: Micky De La Barra
Post Production: Che Revolution Post, Buenos Aires
Post Producer: Julián Rearte
Audio: Noize, Lima
Music: Pelo Madueño
Voiceover: Pelo Madueño
Account Director: Eduardo Grisolle
Account Supervisor: Manuel Ahumada
Client Approval: Luis Eduardo Garván, Fiorella Espejo, Ricardo Hjares

Comments (65)

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Highest Rated

Suchita Bhhatia's picture
Suchita Bhhatia
Activity Score 42

killer!!!!! copy, visuals, music, voice over...

potonshow's picture
potonshow
Activity Score 17

muy chévere en todo sentido. el único punto para criticar es que la locución tiene un tufo a la de benditos de quilmes.

Farragut's picture
Farragut
Activity Score 236

Picón.

diegtf's picture
diegtf
Activity Score 34

muy bueno...

Blue Koala's picture
Blue Koala
Activity Score 199

Lovely Art Direction, Powerful Copy.

----------------
Just an opinion.

qwerty.key's picture
qwerty.key
Activity Score 18

wow. great editing

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Love this ad, amazing idea

Hiperion's picture
Hiperion
Activity Score 3138

Un poco cursi, la verdad..pero creo que es más por la locución (que es terrible) que por el copy...

tirthomitro's picture
tirthomitro
Activity Score 2758

great copy

they showed me a picture & i laughed
dignity has never been photographed

michelangelo's picture
michelangelo
Activity Score 660

excellent, great direction, execution and editing

R U serious's picture
R U serious
Activity Score 416

Yes, yes, yes...

You're going to Hollywood!

lol

Say my name, say my name...

ShaniG's picture
ShaniG
Activity Score 17214

Wow! Simply amazing! Bravo!
Grand Prix!

pez's picture
pez
Activity Score 1802

Great, really great Perú! Congrats!!! Love art direction, copy and idea... Don't really like the locution (i'm spanish native speaker and is the only thing I dislike)... Except for that, congrats again!

lamoscacojonera's picture
lamoscacojonera
Activity Score 296

La locución es simplemente perfecta para los oídos de los peruanos a quienes va a dirigida y a quienes les debe gustar o no. La hizo Pelo Madueño (conocido rockero peruano ) de acuerdo a los créditos. Extraordinario spot.

Patata Casada's picture
Patata Casada
Activity Score 118

Es verdad, a los españoles nos suena raro, pero para los peruanos suena fantástico. Y la verdad, tampoco suena tan cursi, a mi me ha gustado muchísimo. :)

jeff.emmanuel's picture
jeff.emmanuel
Activity Score 149

one of the best ad i seen in a while
kickass wrk guys!
nice music and vo...
cheers for the metals!

Jeff

lamoscacojonera's picture
lamoscacojonera
Activity Score 296

Le pongo 10.

michdec's picture
michdec
Activity Score 440

Beautiful!

miko1aj's picture
miko1aj
Activity Score 3086

It eventually would be great except this terrible music which turns it into pathos instead of something clever. Besides this that's perfectly wrought and I bow my head before the team.

pinchard's picture
pinchard
Activity Score 2

Hmmmm... that's totally debatable. Just because you are a cold skeptical European or Anglo-Saxon avoiding your pathos, it doesn't mean that half the world have to be.

miko1aj's picture
miko1aj
Activity Score 3086

Yes, it doesn't. I only present my opinion. Not of the whole world. Stay well.

Madeinmelmac's picture
Madeinmelmac
Activity Score 116

buen trabajo!

Naddeo's picture
Naddeo
Activity Score 71

Felicitaciones Flávio, Tin, Luis Eduardo, Fat Free y equipos.
Abrz!

Enzogol's picture
Enzogol
Activity Score 12

Es lo mejor que ví en Sudamérica en mucho tiempo.
Bravo Perú! La locución y la música, y todo... mil puntos!!

gonndo's picture
gonndo
Activity Score 1094

Hats Down to each one of you, guys!!!!!!!!!!!

I saw it on Adlatina first, and it was amazing, fantastic, fantastic work. Congratulations to you all...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gmint7's picture
gmint7
Activity Score 2683

i don't get really get the poem (or writing)

but it feels really passionate.

art direction is creative too. good jab peru people : D

:::J:::

GX's picture
GX
Activity Score 144

Excelente

rehpani's picture
rehpani
Activity Score 312

DEMASIADO BACÁN =)

Brain-Art's picture
Brain-Art
Activity Score 1101

Un poco largo pero muy bueno sin duda.. Felicitaciones

satrianee's picture
satrianee
Activity Score 3748

it bring tears to my eyes...

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

all of the above.

kalpesh78's picture
kalpesh78
Activity Score 2578

beautiful

ideas....30 minutes nahi toh free.

Nclbs's picture
Nclbs
Activity Score 14
lamoscacojonera's picture
lamoscacojonera
Activity Score 296

Es obvio que no hay tal copia, la idea es totalmente distinta, Nicolás Miranda.
EL recurso de calzar imágenes es viejísimo y no fue inventado tampoco por el video de youtube que pones.
Pero viendo tu trabajo en http://www.laikaonline.com se entiende la envidia.

Nclbs's picture
Nclbs
Activity Score 14

no creo que haya envidia en mi comentario, solo muestro lo que vi después de ver el comercial, que por cierto me pareció excelente antes de ver esta referencia. además es un comentario como cualquier otro y no posteo links atacando a nadie ni menos me burlo de los demás. es mi simple opinión.
lamento haberte herido Laura.

lamoscacojonera's picture
lamoscacojonera
Activity Score 296

Nicolás, el spot es excelente antes y después de tu "referencia", pero después de ver tu chamba entiendo que pienses así... nada personal.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Muy bello. El poema esta muy lindo y emotivo.

kagzmainah's picture
kagzmainah
Activity Score 631

BRILLIANT!!!

lalosassone's picture
lalosassone
Activity Score 2

De hecho que "benditos de quilmes" sirvio de referencia pero no le quitaria merito... la emocion que genera da por pagado el spot.
Por otro lado, la edicion es muy buena, los insight bien elegidos (el pescador, el camion, el colegial y la surfista los mejores)

Enzogol's picture
Enzogol
Activity Score 12

En Sudamérica le tenemos tanto miedo a las referencias!!!
El video japonés es fantástico, y haya sido o no la referencia, el comercial de Perú es excelente.
O vamos a decir que "Diablo" de Agulla & Baccetti para Renault Clio es una copia de "El Abogado del Diablo"?

jinpa's picture
jinpa
Activity Score 21

wow~!!!!

mas.minhthu's picture
mas.minhthu
Activity Score 52

Brilliant ad. Very meaningful. Also the voice that leads me to the emotion, great voice.

I got nothing but a mind and a smile

raavigeorgian's picture
raavigeorgian
Activity Score 2444

b r i l l i a n t...

kgeiger's picture
kgeiger
Activity Score 7287

Very impressive. Congrats to the team.

Riander's picture
Riander
Activity Score 318

Its Gr8, i m peruvian but i dont think that it could win Grand Prix...May gold cannes. The problem is the commercial is too much Peruvian!!!

dievill's picture
dievill
Activity Score 153

Muy bueno hermanos peruanos!!!

NmadrigalH's picture
NmadrigalH
Activity Score 4

Me encanta y lo del estilo de locución no me parece un comentario relevante. Me parece súper emotivo y bien logrado. Bien!!!!

smartbox's picture
smartbox
Activity Score 177

Really emotional!!!

AMOXITO's picture
AMOXITO
Activity Score 12

I rarely post comments here, this ad really touched me. Kuddos for the creative team.

tanvir hassan's picture
tanvir hassan
Activity Score 36

Awesome.....hats off to the art director..............deserve canns lion...........

mujerendiagonal's picture
mujerendiagonal
Activity Score 84

me gusta la direccion de arte pero la locución fatal!
Me recuerda a un pastor Cristiano en plena predicación o algo asi.

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