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Movistar: Connected

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso
Agency Producer: Patricia de la Cuba
Production: Fat Free Films, Lima
Director: Vladi & Diego
Assistant Director: Nelson Aguilar, Guido Merea
Director of Photography: Atahualpa Rojas
Art Director: Sandro Angobaldo
Executive Producer: Alejandro Noriega
Production Supervisor: Julieta Kropivka, Eduardo Guerra
Field Production: PorDos Producciones, Lima
Editor: Micky De La Barra
Post Production: Che Revolution Post, Buenos Aires
Post Producer: Julián Rearte
Audio: Noize, Lima
Music: Pelo Madueño
Voiceover: Pelo Madueño
Account Director: Eduardo Grisolle
Account Supervisor: Manuel Ahumada
Client Approval: Luis Eduardo Garván, Fiorella Espejo, Ricardo Hjares

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65 comments

potonshow's picture
potonshow
17 pencils

muy chévere en todo sentido. el único punto para criticar es que la locución tiene un tufo a la de benditos de quilmes.

Farragut's picture
Farragut
155 pencils

Picón.

diegtf's picture
diegtf
34 pencils

muy bueno...

Blue Koala's picture
Blue Koala
199 pencils

Lovely Art Direction, Powerful Copy.

----------------
Just an opinion.

qwerty.key's picture
qwerty.key
18 pencils

wow. great editing

alexander_bickov's picture
alexander_bickov
3279 pencils

Love this ad, amazing idea

Hiperion's picture
Hiperion
3138 pencils

Un poco cursi, la verdad..pero creo que es más por la locución (que es terrible) que por el copy...

tirthomitro's picture
tirthomitro
2720 pencils

great copy

they showed me a picture & i laughed
dignity has never been photographed

michelangelo's picture
michelangelo
660 pencils

excellent, great direction, execution and editing

R U serious's picture
R U serious
405 pencils

Yes, yes, yes...

You're going to Hollywood!

lol

Say my name, say my name...

ShaniG's picture
ShaniG
17214 pencils

Wow! Simply amazing! Bravo!
Grand Prix!

pez's picture
pez
1718 pencils

Great, really great Perú! Congrats!!! Love art direction, copy and idea... Don't really like the locution (i'm spanish native speaker and is the only thing I dislike)... Except for that, congrats again!

lamoscacojonera's picture
lamoscacojonera
277 pencils

La locución es simplemente perfecta para los oídos de los peruanos a quienes va a dirigida y a quienes les debe gustar o no. La hizo Pelo Madueño (conocido rockero peruano ) de acuerdo a los créditos. Extraordinario spot.

Patata Casada's picture
Patata Casada
118 pencils

Es verdad, a los españoles nos suena raro, pero para los peruanos suena fantástico. Y la verdad, tampoco suena tan cursi, a mi me ha gustado muchísimo. :)

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

one of the best ad i seen in a while
kickass wrk guys!
nice music and vo...
cheers for the metals!

Jeff

lamoscacojonera's picture
lamoscacojonera
277 pencils

Le pongo 10.

michdec's picture
michdec
440 pencils

Beautiful!

miko1aj's picture
miko1aj
3097 pencils

It eventually would be great except this terrible music which turns it into pathos instead of something clever. Besides this that's perfectly wrought and I bow my head before the team.

pinchard's picture
pinchard
2 pencils

Hmmmm... that's totally debatable. Just because you are a cold skeptical European or Anglo-Saxon avoiding your pathos, it doesn't mean that half the world have to be.

miko1aj's picture
miko1aj
3097 pencils

Yes, it doesn't. I only present my opinion. Not of the whole world. Stay well.

Madeinmelmac's picture
Madeinmelmac
116 pencils

buen trabajo!

Naddeo's picture
Naddeo
71 pencils

Felicitaciones Flávio, Tin, Luis Eduardo, Fat Free y equipos.
Abrz!

Enzogol's picture
Enzogol
12 pencils

Es lo mejor que ví en Sudamérica en mucho tiempo.
Bravo Perú! La locución y la música, y todo... mil puntos!!

gonndo's picture
gonndo
1092 pencils

Hats Down to each one of you, guys!!!!!!!!!!!

I saw it on Adlatina first, and it was amazing, fantastic, fantastic work. Congratulations to you all...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gmint7's picture
gmint7
2685 pencils

i don't get really get the poem (or writing)

but it feels really passionate.

art direction is creative too. good jab peru people : D

:::J:::

GX's picture
GX
146 pencils

Excelente

rehpani's picture
rehpani
312 pencils

DEMASIADO BACÁN =)

Brain-Art's picture
Brain-Art
1101 pencils

Un poco largo pero muy bueno sin duda.. Felicitaciones

satrianee's picture
satrianee
3748 pencils

it bring tears to my eyes...

CrackerJackWorks's picture
CrackerJackWorks
10184 pencils

all of the above.

kalpesh78's picture
kalpesh78
2580 pencils

beautiful

ideas....30 minutes nahi toh free.

Nclbs's picture
Nclbs
14 pencils
lamoscacojonera's picture
lamoscacojonera
277 pencils

Es obvio que no hay tal copia, la idea es totalmente distinta, Nicolás Miranda.
EL recurso de calzar imágenes es viejísimo y no fue inventado tampoco por el video de youtube que pones.
Pero viendo tu trabajo en http://www.laikaonline.com se entiende la envidia.

Nclbs's picture
Nclbs
14 pencils

no creo que haya envidia en mi comentario, solo muestro lo que vi después de ver el comercial, que por cierto me pareció excelente antes de ver esta referencia. además es un comentario como cualquier otro y no posteo links atacando a nadie ni menos me burlo de los demás. es mi simple opinión.
lamento haberte herido Laura.

lamoscacojonera's picture
lamoscacojonera
277 pencils

Nicolás, el spot es excelente antes y después de tu "referencia", pero después de ver tu chamba entiendo que pienses así... nada personal.

brandingworthspreading's picture
brandingworthsp...
648 pencils

Muy bello. El poema esta muy lindo y emotivo.

kagzmainah's picture
kagzmainah
631 pencils

BRILLIANT!!!

lalosassone's picture
lalosassone
2 pencils

De hecho que "benditos de quilmes" sirvio de referencia pero no le quitaria merito... la emocion que genera da por pagado el spot.
Por otro lado, la edicion es muy buena, los insight bien elegidos (el pescador, el camion, el colegial y la surfista los mejores)

Enzogol's picture
Enzogol
12 pencils

En Sudamérica le tenemos tanto miedo a las referencias!!!
El video japonés es fantástico, y haya sido o no la referencia, el comercial de Perú es excelente.
O vamos a decir que "Diablo" de Agulla & Baccetti para Renault Clio es una copia de "El Abogado del Diablo"?

jinpa's picture
jinpa
21 pencils

wow~!!!!

mas.minhthu's picture
mas.minhthu
52 pencils

Brilliant ad. Very meaningful. Also the voice that leads me to the emotion, great voice.

I got nothing but a mind and a smile

raavigeorgian's picture
raavigeorgian
2444 pencils

b r i l l i a n t...

kgeiger's picture
kgeiger
7027 pencils

Very impressive. Congrats to the team.

Riander's picture
Riander
318 pencils

Its Gr8, i m peruvian but i dont think that it could win Grand Prix...May gold cannes. The problem is the commercial is too much Peruvian!!!

dievill's picture
dievill
153 pencils

Muy bueno hermanos peruanos!!!

NmadrigalH's picture
NmadrigalH
4 pencils

Me encanta y lo del estilo de locución no me parece un comentario relevante. Me parece súper emotivo y bien logrado. Bien!!!!

smartbox's picture
smartbox
177 pencils

Really emotional!!!

AMOXITO's picture
AMOXITO
12 pencils

I rarely post comments here, this ad really touched me. Kuddos for the creative team.

tanvir hassan's picture
tanvir hassan
36 pencils

Awesome.....hats off to the art director..............deserve canns lion...........

mujerendiagonal's picture
mujerendiagonal
84 pencils

me gusta la direccion de arte pero la locución fatal!
Me recuerda a un pastor Cristiano en plena predicación o algo asi.

Rastamathamba420's picture
Rastamathamba420
247 pencils

Super!!!! buenas tomas!!! Lindo Copy!

ija4ok's picture
ija4ok
114 pencils

Nice Art Direction.

aliyyah's picture
aliyyah
14 pencils

powerful

lucas79's picture
lucas79
49 pencils

Si es Buenisimo, y que bendito sea una base, me pone más contento en que esto agrega valor a la publicidad en Latinoamerica,

Lucas Advertising

torrikabe's picture
torrikabe
26 pencils

perfecto... nothin is less...

Guest's picture
Guest

great work of art! i love it..

Guest's picture
Guest

So incredible!

DanielSoares's picture
DanielSoares
126 pencils

enhorabuena , esta increible..desde las imagenas, el locutor, la idea...

Guest's picture
Guest

superb art and copy!

getrich_gg's picture
getrich_gg
50 pencils

wow :|

getrich_gg's picture
getrich_gg
50 pencils

wow :|

CuriousPencil's picture
CuriousPencil
4227 pencils

Inspirational. A wonderful piece of work, but for entirely the wrong client. This is an exemplary spot, wasted on a telecoms company. The rousing music and pure-poem copy make the client invisible. You could clip off the logo at the end and replace it with anything. Ideally the WWF, or Medecins sans Frontieres, so, uniquely for me at least, the only thing that disappoints about this piece at the end, is the client, whose aspirations can never be as noble as the ad representing them.

lamoscacojonera's picture
lamoscacojonera
277 pencils

Bulls***t.
This ad helped turn the movistar brand into a visible and respected mark in Peru, which is the market that matters, not your assumptions. Announcer of the year, actually.
According to your thought, those brands would be condemned to produce only s**t.
S**t that you would be the first to criticize, asking for "nobler" ads.

GlideDesign's picture
GlideDesign
2 pencils

Very nice indeed!

Suchita Bhhatia's picture
Suchita Bhhatia
42 pencils

killer!!!!! copy, visuals, music, voice over...

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