January 2011
Advertising Agency: BBDO, NY, USA
Chief Creative Officer: David Lubars
Senior Creative Director: Jean Robaire
Creative Director / Copywriter: Daniel Bremmer
Creative Director / Art Director: John Cornette
Agency Executive Producer: Grant Gill
Agency Executive Music Producer: Loren Parkins
Editorial: Arcade Edit
Editor: Paul Martinez
Producer: Amburr Farls
Executive Producer: Deanne Mehling
Production Company: Park Pictures, Bicoastal
Director: Benzo Theodore
DP: Lance Acord
EP: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Head of Production: Dinah Rodriguez
Producer: David Mitchell
Production Designer: Jason Hamilton

Comments (12)

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Highest Rated

Stievo's picture
Activity Score 7

Something borrowed, something Dew...

teebeitl's picture
Activity Score 22

never seen that "tarp surfing" in an ad. but on youtube! is the idea from youtube? be honest!

lessismore's picture
Activity Score 251

agree with you

mattlittlegym's picture
Activity Score 342

When I saw this on TV I said, that looks like way too much effort. Especially for the people pulling the tarps. I mean, whats in it for them..? The guy riding... maybe...? Maybe.

Not a huge idea by any stretch of the imagination.

Glut's picture
Activity Score 3935

nice sensation! not very good ad.

dean viii's picture
dean viii
Activity Score 1686

Try having a concept. I hear they do wonders.

antoniobac's picture
Activity Score 192

there is a concept. the execution just feels like any other pre-fabricated teen ad though. it should be effective enough.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

agreed nice comment, although all i remember from the ad is the girl in pink with the knee high socks :]

abake's picture
Activity Score 1264

The whole thing looked like fun, and that counts for something.

AdBuzzer's picture
Activity Score 1174

I assume it was supposed to be eye-catching, fresh, youthful and dynamic. It's trying hard, but none of the goals is fully delivered. Feels forced and kinda boring.

Temple's picture
Activity Score 11337

Decent, as always from BBDO NY.

Troitino's picture
Activity Score 12


The both are recents. I don´t know which one comes first. It can be just a bad bet.

Stievo's picture
Activity Score 7

Something borrowed, something Dew...