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Fight

Agency: 
Published/Aired: 
June 2009
Description: 

Production Company: radical.media / Santa Monica / CA

Advertising Agency: BBDO NY, New York, USA
EVP, Executive Creative Director: Mike Smith
Copywriter, Associate Creative Director: Adam Reeves
AD: Marcel Yunes
VP / EP: Amy Werthheimer
SVP, Account Director: Tara DeVeaux
Associate: Yoonie Park
Visual Effects Production: Zoic Studios
EP: Steve Schofield
CD: Chris Jones
CD / VFX Sup: Leslie Ekker
Producer: Maya Sanchez
Coordinator: Adam Reeb
CG Supervisor: Andy Wilkoff
Animator: Chris Strauss
Animator: Laura Barbera
Rigging: John Riggs
Rigging: Scott Rosekrans
Hair Dynamics: Sal Massimini
Hair Dynamics: Kevin Quattro
Model Clean Up: Kris Kelly
Tracking: Steve McLafferty
Flame: Steve Meyer
Compositor: Chris Irving
Compositor: Jason Zimmerman
Compositor: Zach Zaubi
Rotoscoping: Tyler Nathan
Engineering Support: Dmitri Gueer
Engineering Support: An Dang
Engineering Support: Aaron Llorens
Engineering Support: Saker Klippsten
Editorial Company: Rock Paper Scissors / Santa Monica / CA
Editor: Kirk Baxter
Producer: Mike Goble
Assistant Editor: Anton Capaldo-Smith
Director: Tarsem Singh
EP: Frank Scherma
EP: Tommy Turtle
Production Supervisor: Susan Loncto Sullivan
Head of Production: Cathy Dunn
Assistant Director: Rick Lange

Comments (21)

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Highest Rated

Guest's picture
Guest

Very nice for the market.

Guest's picture
Guest

very nice....

shahid.h's picture
shahid.h
Activity Score 256

felt nothing, its so lame as an idea

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Monster idea for kids not for kids

Guest's picture
Guest

Its has already been done for Nikon (i guess) camera.

miko1aj's picture
miko1aj
Activity Score 3086

This enlightened me how shallow and stupid society will be since it's youth may admire such primitive communication to them.

shahidali's picture
shahidali
Activity Score 4069

very well said.

shahid

Chopper's picture
Chopper
Activity Score 1015

Why did one girl become a monster-man?

johnston's picture
johnston
Activity Score 144

Holy crap! That was awesome.

bad astronaut's picture
bad astronaut
Activity Score 544

It's for the game World of Warcraft. Maybe some of you should do some basic research and figure out who the intended market is.

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

Yup, knew it was for WoW. Yup, it's still lame.

HappyHour's picture
HappyHour
Activity Score 2381

yea, i think that actually makes it more lame

Guest's picture
Guest

lame because you're not into WoW...

tirthomitro's picture
tirthomitro
Activity Score 2758

bull'fucking'shite!

they showed me a picture & i laughed
dignity has never been photographed

ivan's picture
ivan

Please don't swear! Thank you!

Guest's picture
Guest

Would've expectecd a little better from Tarsem.

Real world Warcraft scenario kinda bindun for Coke China a few years ago.

I like the thought though. Game Fuel.

Guest's picture
Guest

missed out some names in the credits.

this blows btw

thefakehuman's picture
thefakehuman
Activity Score 410

could have been sooo much better...

- Life Feeds on Life -

Guest's picture
Guest

DARE TO CHEATONYOURGENCY (dot) COM

Guest's picture
Guest

Very nice for the market.

Guest's picture
Guest

cliché: WoW players are fat teenagers who play 2477 and consume vast amouts of junkfood.
TVC: let's support the cliché! Oh Oh let's do some CG effects aswell its a PC Game afterall!!!

Guest's picture
Guest

someone is on crack.

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