Mountain Dew: Fight
Advertising Agency: BBDO NY, New York, USA
EVP, Executive Creative Director: Mike Smith
Copywriter, Associate Creative Director: Adam Reeves
AD: Marcel Yunes
VP/EP: Amy Werthheimer
SVP, Account Director: Tara DeVeaux
Associate: Yoonie Park
Visual Effects Production: Zoic Studios
EP: Steve Schofield
CD: Chris Jones
CD/VFX Sup: Leslie Ekker
Producer: Maya Sanchez
Coordinator: Adam Reeb
CG Supervisor: Andy Wilkoff
Animator: Chris Strauss
Animator: Laura Barbera
Rigging: John Riggs
Rigging: Scott Rosekrans
Hair Dynamics: Sal Massimini
Hair Dynamics: Kevin Quattro
Model Clean Up: Kris Kelly
Tracking: Steve McLafferty
Flame: Steve Meyer
Compositor: Chris Irving
Compositor: Jason Zimmerman
Compositor: Zach Zaubi
Rotoscoping: Tyler Nathan
Engineering Support: Dmitri Gueer
Engineering Support: An Dang
Engineering Support: Aaron Llorens
Engineering Support: Saker Klippsten
Editorial Company: Rock Paper Scissors / Santa Monica / CA
Editor: Kirk Baxter
Producer: Mike Goble
Assistant Editor: Anton Capaldo-Smith
Production Company: radical.media / Santa Monica / CA
Director: Tarsem Singh
EP: Frank Scherma
EP: Tommy Turtle
Production Supervisor: Susan Loncto Sullivan
Head of Production: Cathy Dunn
Assistant Director: Rick Lange
Aired: June 2009
21 Comments
very nice....
felt nothing, its so lame as an idea
Monster idea for kids not for kids
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Its has already been done for Nikon (i guess) camera.
This enlightened me how shallow and stupid society will be since it's youth may admire such primitive communication to them.
very well said.
shahid
Why did one girl become a monster-man?
Holy crap! That was awesome.
It's for the game World of Warcraft. Maybe some of you should do some basic research and figure out who the intended market is.
Yup, knew it was for WoW. Yup, it's still lame.
yea, i think that actually makes it more lame
lame because you're not into WoW...
bull'fucking'shite!
they showed me a picture & i laughed
dignity has never been photographed
Please don't swear! Thank you!
Would've expectecd a little better from Tarsem.
Real world Warcraft scenario kinda bindun for Coke China a few years ago.
I like the thought though. Game Fuel.
missed out some names in the credits.
this blows btw
could have been sooo much better...
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Very nice for the market.
cliché: WoW players are fat teenagers who play 2477 and consume vast amouts of junkfood.
TVC: let's support the cliché! Oh Oh let's do some CG effects aswell its a PC Game afterall!!!
someone is on crack.