Motorola RAZR2: WWW
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Advertising Agency: Cutwater, San Francisco, USA
Executive Creative Director: Chuck McBride
Creative Director: Matt Rivitz, Tyler Magnusson
Copywriter: Matt Ravitz, John Patroulis
Agency Producer: Jennifer Golub
Production Company: Partizan, Los Angeles
Director: Michel Gondry
Executive Producer: Sheila Stepanek
Line Producer: Valerie Romer
DP: Ellen Kuras
Editor: Matt Goldman, Akjak Pictures
Post Production: PLANK Editorial
Post Producer: Jennifer Suttlemyre
Telecine: Tim Masik, Co3
Mix house: One Union
Mixer: Andy Greenberg
Music: Squeak E. Clean Productions
Composer: Jason Murgo
Sound Design: Endless Noise
Visual Effects Company: Fly Studio, Montreal
FX Supervisor: Jean-Francois Talbot
5 Comments
I like the mood of this ad. You've got to watch the interview of Gondry explaining the rationale behind his vision of the cellphone (I can't find the official website for the campaign... so I uploaded it here: http://www.dailymotion.com/video/x334qm_michel-gondry-interview-razr-2...).
Edit: Oh, and this piece of news from AdWeek is quite interesting too: "Will Cutwater lose Motorola for being too creative with ad? The status of San Francisco shop Cutwater's relationship with client Motorola reportedly is up in the air, after the cell-phone maker decided not to use a TV spot for its Razr2 by director Michel Gondry because it was too arty for mainstream consumption, according to this article. Instead of Gondry's "Experience" spot, which is available on YouTube, the client opted to use a commercial by roster shop Ogilvy & Mather emphasizing the slimness of the phone."
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I would like to see te ad by Ogilvy now, so that we can compare what Motorola choose against this spot above.
http://adsoftheworld.com/media/tv/motorola_razr_2_engineers :-?
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So, basically, this ad is actually called Experience, not www?
Anyway, it's much better than the stupid Engineers, which is plain... childish.
is this ad from the 2007 or from the last century?