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Motorola: Empower the People

Advertising Agency: Anomaly, USA
Executive Creative Director: Mike Byrne
Creative Director: Richard Mulder
Art Director: Grant Mason
Copy: Jessica Ghersi-Hecht
EP/Head of Production: Andrew Loevenguth
Brand Director: Laura Aldington
Account Director: Keith Barry
Prod Co: Smuggler
Director: Randy Krallman
EPs: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman, Laura Thoel
Producer: Cory Berg
Production Manager: Rogers Marquess
Editorial Co: Beast NY
Editor: Lucas Eskin
Post / Effects Co: Absolute Post
Lead VFX / Inferno Artist: Dirk Greene
VFX Supervisor: David Smith
VFX Artist(s): Betty Cameron, Aniello Zampella, Asuka Otake, Krissy Nordella
Lead CG Artist: Ivan Guerrero
EP: Sally Heath
Producer: John Skeffington
Telecine Co: Company 3
Colorist: Tom Poole
Producer: Marie de Leon
Music Co: Amber
Track: "Biggi's Waltz"
Composer: Biggi Hillmarsson
EP: Michelle Curran
Audio Post Co: audioEngine
Mixer: Tommy Goldblatt
EP: Sharon DiTullio-Tepper

20 comments

Molecule's picture
Molecule
437 pencils

very Brave New Worldish

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Not sure if this is gonna sell heaps of Motorola pads but I definitely love it. Zombies with their mediadevices ;-)

sharonref's picture
sharonref
14 pencils

nice

Hiperion's picture
Hiperion
3138 pencils

Yawn...

CUTIEPIE's picture
CUTIEPIE
347 pencils

Agreed!

abake's picture
abake
1272 pencils

I think they're trying too hard.

luispiter's picture
luispiter
2756 pencils

Nice production

Madison Maven's picture
Madison Maven
20 pencils

A nod to 1984's famous "1984" Apple spot. Two questions:

a) Will people get the reference?
b) Does it simply continue to deify Apple as some type of untouchable brand, not emphasizing enough the way we are all conformists for buying Apple?

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I think who ever ends up knocking Apple off the pedastool will do it by acting like they are not even there.

kleenex's picture
kleenex
33105 pencils

idea good, but not great execution

Glut's picture
Glut
3947 pencils

Done and better. Now "the tablet to create a better world"? wHAT A promise

Temple's picture
Temple
10621 pencils

Girl casting is superb.

CUTIEPIE's picture
CUTIEPIE
347 pencils

Not exciting enough! Not to mention its uncanny resemblance to ipad but more boring!

new designer's picture
new designer
98 pencils

is that supposed to making apple products( people in white) look very boring?

Do Not Disconnect Film's picture
Do Not Disconne...
2 pencils

Unfortunately, this is not the first time this concept was done. I shot a short film, “Do Not Disconnect” in 2009 with a girl breaking out of a world plugged into headphones. A world with no human interaction.

Since we’re not expecting credit from Motorola, I’m asking people to please take a few minutes to watch how this idea was first done. Decide for yourself if you think this is too similar.

I'm not selling anything. We just made a fun, heartfelt short film.

http://www.youtube.com/watch?v=hmRsfnZJh0c

Thank you for your time!

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I encourage your personal film making, but I have to disagree that this has nothing to do with your video. There were only using white earbuds to connect the Apple brand, without actually saying "Apple".

jackblack's picture
jackblack
2328 pencils

Lazy idea.

sirvan's picture
sirvan
29870 pencils

I'm all for taking it to the iPad, but the tagline totally wimped out.

+++

"I love some things, and don't love some other things."

appie's picture
appie
157 pencils

Sorry, I will pass.

lingarajasivanaiah's picture
lingarajasivanaiah
39 pencils

So. we can only attract a girl.
Anyway i loved your copied music - Eyes Wide Shut (Piano)

Lingaraja Sivanaiah

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