Motorcycle Awareness: Obstacles
The Motor Accident Commission of South Australia has embarked on a fresh new approach in the battle to encourage motorcyclists to ride safely. The new campaign, created by Clemenger BBDO Adelaide, utilises Moto GP racing footage and demonstrates the real dangers riders face on the road due to roadside obstacles.
Advertising Agency: Clemenger BBDO Adelaide, Australia
Creative Director: Greg Knagge
Art Directors: Geoff Robertson, Paul Stratton
Copywriter: Matt O’Grady
Agency Producer: Jules Callen
Account Managers: John McLaren, Bryce Coombe, Tim Pearce, Courtney Stables
Director: Phil Meatcham
Aired: October 2009
25 comments
Micky Doohan!! Woot, I love this commercial! I'm a big fan of MotoGP and motorrider safety on the circuit AND road.
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Good job...
very well done boys!!!
Absolutely great! This social commercial goes straight to the point. I loveeeee it
Oh Mickey Fuckin' Doohan!!!
Simple concept. Even if you don't realize it at first, that those objects aren't supposed to be on the track.
+++
"I love some things, and don't love some other things."
very very very simple, but good idea.
maybe, less colorful could have been a better look
(i love fast motorcycles and watch every race.)
very very very simple, but good idea.
maybe, less colorful could have been a better look
(i love fast motorcycles and watch every race.)
Love it.
Absolutely fantastic!
Great idea!
"Bright ideas bring better results"
Indeed very creative approach! Well done BBDO
straight to the point.....
ingenious campaigns are simple.
this one used stockphotage and some editing to get the message communicated.
the idea is straight forward, the execution didnt cost much and the rating is 9/10.
great job folks!
yoo Bravooo! very NICE! very f..ng nice. congrats.
yup congrats
Quite really.
Amazing.
Maravilloso. Congratulations.
clap clap clap
Simple but very confronting. Does exactly what it should do!
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Hate advertising? Make better ads.
Works.
Seems to be done 'by bikers for bikers'.
Bravo.
good job
I think it's a great ad - and gets the point across.
One small point - I notice they don't show hazards like road signs or 'cheese-cutter' barrier wires that could be made safer for motorcyclists!
Excellent!
It actually hurts in my guts to watch the guy slide towards the concrete bench.
lovely
Mohinder Pal Singh
e-mail: mohinder@asiemik.com
www.asiemik.com
Very well done! I hope I will see this again sooner or later. Or maybe often as you still do it for everyone.