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Motorcycle Awareness: Obstacles

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The Motor Accident Commission of South Australia has embarked on a fresh new approach in the battle to encourage motorcyclists to ride safely. The new campaign, created by Clemenger BBDO Adelaide, utilises Moto GP racing footage and demonstrates the real dangers riders face on the road due to roadside obstacles.

Advertising Agency: Clemenger BBDO Adelaide, Australia
Creative Director: Greg Knagge
Art Directors: Geoff Robertson, Paul Stratton
Copywriter: Matt O’Grady
Agency Producer: Jules Callen
Account Managers: John McLaren, Bryce Coombe, Tim Pearce, Courtney Stables
Director: Phil Meatcham
Aired: October 2009

Comments

www.jackmancer.com's picture 731 pencils

Micky Doohan!! Woot, I love this commercial! I'm a big fan of MotoGP and motorrider safety on the circuit AND road.

Alami's picture 34 pencils

Good job...

CREATOR

picopalqlea's picture 577 pencils

very well done boys!!!

Guest's picture

Absolutely great! This social commercial goes straight to the point. I loveeeee it

Guest's picture

Oh Mickey Fuckin' Doohan!!!

sirvan's picture 7307 pencils

Simple concept. Even if you don't realize it at first, that those objects aren't supposed to be on the track.

+++

"I love everything"

ralphhasenohr's picture 16 pencils
9

very very very simple, but good idea.

maybe, less colorful could have been a better look

(i love fast motorcycles and watch every race.)

ralphhasenohr's picture 16 pencils
9

very very very simple, but good idea.

maybe, less colorful could have been a better look

(i love fast motorcycles and watch every race.)

Jet Propulsion Lab's picture 10602 pencils

Love it.

Absolutely fantastic!

WillyLatasa's picture 188 pencils

Great idea!

"Bright ideas bring better results"

F.Abboud's picture 68 pencils

Indeed very creative approach! Well done BBDO

opposite of u's picture 263 pencils
7

straight to the point.....

Guest's picture
9

ingenious campaigns are simple.
this one used stockphotage and some editing to get the message communicated.

the idea is straight forward, the execution didnt cost much and the rating is 9/10.

great job folks!

Corbeen's picture 426 pencils

yoo Bravooo! very NICE! very f..ng nice. congrats.

Prof's picture 857 pencils

yup congrats

Quite really.

Rabubi's picture 419 pencils

Amazing.

Guest's picture

Maravilloso. Congratulations.

Guest's picture

clap clap clap

royschellekens's picture 91 pencils

Simple but very confronting. Does exactly what it should do!

mcfly's picture 54 pencils
9

Works.

Seems to be done 'by bikers for bikers'.

Bravo.

Guest's picture

good job

Guest's picture

I think it's a great ad - and gets the point across.

One small point - I notice they don't show hazards like road signs or 'cheese-cutter' barrier wires that could be made safer for motorcyclists!

Guest's picture

Excellent!
It actually hurts in my guts to watch the guy slide towards the concrete bench.

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