October 2007

A new campaign for the Road Safety in order to promote a strict respect of rules for all users of the road. 9 out of ten accidents are the results of traffic law infringement and most of these the result of a small rule infringement.

The films based on the concept “Just” – “You are driving just a bit to fast”, ”You have just read a text”, “You have just forgotten to indicate you were turning” – remind that we are all prone to sometimes, infringing “just” a bit the rules but that the consequences can be tragic.

Advertising Agency: Lowe Stratéus, France

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