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Mothers Against Drunk Driving (MADD) Edmonton & Area: Stick Family Crash

In Canada, stick figure decals representing family members are placed on the rear window of a vehicle as a symbol of that vehicle’s precious cargo.

Advertising Agency: FREE, Edmonton, Canada
Creative Director: Krystin Royan
Art Director: Valery Goulet
Copywriter: Jon Manning
Designers: Michael Wichuk, Andrew Benson
Production Company: FilmBratz
Director: John Spooner
Animation: Global Mechanic
Audio Production: Wave Productions
Published: November 2011

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8 comments

KimKong's picture
KimKong
198 pencils

Wow. I've seen these decals on vehicles in NY as well. I won't be viewing them the same after this. I like that it went for touching without being graphic.

kleenex's picture
kleenex
27664 pencils

WOW!!!!

Mayi92's picture
Mayi92
143 pencils

So shock! Amazing campaign

Temple's picture
Temple
9834 pencils

Strong, very good.

andylefty's picture
andylefty
4533 pencils

Never seen these decals so didn't have an impression on me.

edMaga's picture
edMaga
56 pencils

Great one!

thedesignaddict's picture
thedesignaddict
5370 pencils

Fantastic.

SoCH_TO's picture
SoCH_TO
953 pencils

awesome work !!

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