00:00
NewerOlder

Mother Energy Drink: Motherland

Director David Gaddie of production company The Colony recently lensed a spot for Coke’s new ‘Mother’ beverage. With the target market being everyday ‘blokes,’ the spot takes place in “Motherland” - a place that celebrates sizzling steaks, epic explosions, and shooting guns with abandon. Gaddie lensed the footage on location at an old rail yard in Sydney Australia using built set pieces that were later enhanced in post production. The explosions are all real and in-camera though - The Colony loves pyro! Second unit was shot in Coney Island, New York and LA theme parks.

Advertising Agency: Smart, Sydney, Australia
Creative Directors: Kieran Flanagan, Dan Gregory
Executive Producer: Susan Walker
Agency Producer: David Steindl
VFX: Postmodern, Sydney
Production Company: The Colony, Sydney
Editor: Danny Tait
Music and Sound: Nylon Studios of Sydney, Australia
Published: April 2010

Related videos by Shutterstock

8 comments

Reality Check's picture
Reality Check
1790 pencils

For the most part it's a blast.

Guest's picture
Guest

lol...dumb but it works.

Guest's picture
Guest

kind of silly, but being goofy, having a blast is what it is selling.

Cube's picture
Cube
458 pencils

nothing new here.

MrKujak's picture
MrKujak
20 pencils

Nothing sells my friends better than hyper masculine comedy.

thaistylez's picture
thaistylez
224 pencils

does anyone spot the "production guy" running at the left screen in the bumper scene?

Chris's picture
Chris
1987 pencils

http://videosostav.ru/video/1e7e8f9c2ac8c57475b21c9c3a86f060/

reminds me of this ad. Funnily enough it was done by Mother agency.

Guest's picture
Guest

i'd love to go in these theme park

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments