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Moretti Zero Beer: The couch

Agency: Armando Testa, Milan, Italy
Art director: Carlo de Amici
Copywriter: Marco Calaprice
Director, Film master: Michele Mortara

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7 comments

ellehcimeo's picture
ellehcimeo
3522 pencils

Predictable. Typical. Nothing new here. Guy wants to watch a footie match. Will do anything to do so. Including act like he's pissed up. So tired of men portrayed as selfish slobish sons of trouts.

the_ashlands's picture
the_ashlands
1394 pencils

f that..this is funny

kre8's picture
kre8
989 pencils

yeah, its not incredibly new, but ur right, its still funny.
i dont know if this execution is the best one that could have been done for a non-alcoholic beer though.
what an awesome brief.

rainman's picture
rainman
267 pencils

I think it was pretty damn funny.

popdistortion's picture
popdistortion
1594 pencils

Damn funny nonetheless. Good casting.

kandi's picture
kandi
204 pencils

Like it. Like the pay-off 0% Alcohol, 100% Beer.

tbone's picture
tbone
14 pencils

I'd have to disagree. I thought the acting was very very flat. And the concept much too predictable. Nope, does nothing for me...

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