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Mavericks of Chance

Agency: 
Published/Aired: 
May 2011
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Description: 

Asked to try normalise the gambling industry in South Africa in an attempt to make casinos more socially acceptable, we created this TV ad as part of our Mavericks of Chance campaign.

Advertising Agency: Halo Advertising, Johannesburg, South Africa
Creative Director: Dean Oelschig
Art Director: Greg Harrison
Copywriters: Michael Oelschig, Clayton Bond

Comments (5)

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Highest Rated

Temple's picture
Temple
11323 Activity Scores

Prof, exactly, same thought. Actually, I can't recall a casino ad that absolves the industry that much, with such a great combination of copy + imagery. One for the books.

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