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Mavericks of Chance

Agency: 
Published/Aired: 
May 2011
Description: 

Asked to try normalise the gambling industry in South Africa in an attempt to make casinos more socially acceptable, we created this TV ad as part of our Mavericks of Chance campaign.

Advertising Agency: Halo Advertising, Johannesburg, South Africa
Creative Director: Dean Oelschig
Art Director: Greg Harrison
Copywriters: Michael Oelschig, Clayton Bond

Comments (5)

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Highest Rated

Temple's picture
Temple
Activity Score 11337

Prof, exactly, same thought. Actually, I can't recall a casino ad that absolves the industry that much, with such a great combination of copy + imagery. One for the books.

Prof's picture
Prof
Activity Score 1449

Nice writing boys.

Reminds me of the Dylan Thomas style voice-over by Richard Burton, for the VW spot by BBH.

Quite really.

Temple's picture
Temple
Activity Score 11337

Prof, exactly, same thought. Actually, I can't recall a casino ad that absolves the industry that much, with such a great combination of copy + imagery. One for the books.

morse's picture
morse
Activity Score 17364

I agree, great copywriting.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18554

whoa

kleenex's picture
kleenex
Activity Score 43452

nice ad.

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