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Montecasino: Mavericks of Chance

Asked to try normalise the gambling industry in South Africa in an attempt to make casinos more socially acceptable, we created this TV ad as part of our Mavericks of Chance campaign.

Advertising Agency: Halo Advertising, Johannesburg, South Africa
Creative Director: Dean Oelschig
Art Director: Greg Harrison
Copywriters: Michael Oelschig, Clayton Bond
Published: May 2011

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5 comments

Prof's picture
Prof
1453 pencils

Nice writing boys.

Reminds me of the Dylan Thomas style voice-over by Richard Burton, for the VW spot by BBH.

Quite really.

Temple's picture
Temple
9621 pencils

Prof, exactly, same thought. Actually, I can't recall a casino ad that absolves the industry that much, with such a great combination of copy + imagery. One for the books.

morse's picture
morse
15028 pencils

I agree, great copywriting.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
25556 pencils

nice ad.

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