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Montana Meth Project: Sister

Advertising Agency: Venables Bell & Partners, San Francisco, USA

14 comments

ChuckNorris's picture
ChuckNorris
834 pencils

Great campaign.

Wordnerd's picture
Wordnerd
6660 pencils

wow.. reeeally disturbing. effective, no doubt

Chris's picture
Chris
1987 pencils

these are great, but the ones done a while ago where even more hard hitting.

the pitts's picture
the pitts
54 pencils

I only hope my kids find them as disturbing as I do.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Yes these are well done, and they're shocking, and blah, blah, blah. But to me they feel a lot like "just say no". Which we all know was and is a load of crap when it comes to teens and that big little thing called peer pressure. It's nice that they want to do a campaign to keep teens off meth, but this kind of imagery usually has very little effect on the intended target. You were all once teens. Did this type of imagery stop any of you from experimenting with your drug of choice? Did similar "shocking" campaigns of your youth stop any of you or your friends from trying cocaine, marijuana, alcohol, or cigarettes? Meth just happens to be the latest drug of choice among teens. Again, nice creative, nice campaign - I'd totally put it on my reel. But given all the uglineess this target is exposed to on a a daily basis (online, in video games, TV, etc), you really can't expect these to be that effective on your average teen.

hartspueler's picture
hartspueler
296 pencils

For that reason, I don't think any kind of advertising would be effective. But this - like most of these campaigns - isn't targeted at teens. But at parents, adults etc. to keep watch, stay informed (esp. when it comes to "new" drugs) and stay alert. and for that reason, the campaign fulfills its target.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I totally see your point, but I'm not convinced that this campaign is targeted at parents/adults to be vigilant. These ads don't talk about the signs to look for etc. They focus only on the horrible consequences.

cullers's picture
cullers
332 pencils

when I was a kid, with cousins doing pot, coke, acid, and oxycoton and offering it to me and such what kept me from ever doing it was reading fear and loathing in Las Vegas, which freaked the ever-living shit out of me. Specifically, the scene where the samoan takes advantage of that poor girl who paints.

Had I seen Requiem for a Dream in high school - that came out early in college - that would have also sufficed. Actually, 15 seconds of the sex scene and that old man going "ass to ass" would have done it. Had nightmares for weeks about that.

So for me, this campaign is exceedingly scary and I believe it would be effective - FOR GIRLS - and I wish this more hardcore stuff had been more prevalent in the past.

That egg in the frying pan, that was just total crap.

firat's picture
firat
101 pencils

Director: Alejandro Gonzalez Inarritu
http://money.aol.com/news/articles/_a/oscar-nominated-filmmaker-alejan...

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elnietodeNicho's picture
elnietodeNicho
360 pencils

yeah!

philippertl's picture
philippertl
656 pencils

Heavy stuff!!!
Great campaign (shiver)!

ILLUSTRATION / DESIGN www.philippertl.co.uk

bknowlden's picture
bknowlden
3647 pencils

Would have been really fun to work on.

Kateter's picture
Kateter
2029 pencils

this is extremly strong!
this scares even totally wasted junkies!

I'm pretty sure whole Montana talks about it.

hats off to client as well.

shades's picture
shades
78 pencils

If this is aimed at teenagers....
it hasn't gone far enough...
little punks these days need a real kick in the face to get the message through.

If this is aimed at teenagers parents, it hasn't gone far enough.
Parents need to know remedies to help their kids, rather than showing the effects of Meth on kids.

Still i dig it..it's brutal, raw, and shocking....a good start when you're talking about Meth.

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