Montana Meth Project: Shadow

shocking, very aggressive, affective as hell, but not creative.

oh and if you're all of these you're not creative? Rubbish. this campaign is all the things you mentioned. AND creative!!!!

no is not... is like showing the lungs of someone dying from cancer.. is disgusting and shocking but is toooo literal... not creative

Shocking but too literal? Isn't that exactly what an anti-drug campaign is supposed to be. I mean really the "just say no" campaign just didn't work.

disturbing and therefore does the job very very effectively.

This is not what I was looking for.