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Advertising Agency: Venables Bell & Partners, San Francisco, USA

Submitted by adstrike on Wed, 2008-04-09 14:19.

shocking, very aggressive, affective as hell, but not creative.

Submitted by rage on Fri, 2008-04-11 00:43.

oh and if you're all of these you're not creative? Rubbish. this campaign is all the things you mentioned. AND creative!!!!

Submitted by adstrike on Fri, 2008-04-11 10:56.

no is not... is like showing the lungs of someone dying from cancer.. is disgusting and shocking but is toooo literal... not creative

Submitted by hoga on Wed, 2008-05-07 14:23.

Shocking but too literal? Isn't that exactly what an anti-drug campaign is supposed to be. I mean really the "just say no" campaign just didn't work.

Submitted by thelionaspirant on Thu, 2008-05-08 04:17.

disturbing and therefore does the job very very effectively.