Montana Meth Project: Jessica

Advertising Agency: Venables Bell & Partners, USA
Creative Director: Paul Venables
Associate Creative Director: James Robinson
Art Director: Keith Scott
Copywriter: Paul Johnson
Executive Agency Producer: Craig Allen 
Agency Producer: Nicolette Guidotti
Production Company: Independent Media Inc.
Editing Company: Arcade Edit
Editor: Paul Martinez
Sound Design: 740 Sound Design
Sound Designers: Scott Ganary
Director Of Photography: Wally Pfister
Aired: January 2010

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sirvan's picture
29870 pencils

The tagline doesn't match the the executions. The idea here is essentially "friends don't let friends do meth"; that's what the spot indicates, and what the actors say... but the tagline is "not even once". Which doesn't make very much sense.

These aren't badly done at all, but they didn't connect the dots very well.


"I love some things, and don't love some other things."

velle's picture
1550 pencils

i read it as, he didnt say anything cause he didnt think she could get addicted just by trying it out once, and thinks he might have the chance to talk her out of it later

satrianee's picture
3748 pencils

story tells all about her.. she's been a misfit all the way.

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