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Monoprix supermarket: Can't wait for today

Monoprix is a supermarket brand that aims to enrich, through its products and services, the daily lives of its customers. This spot was created to launch a new brand signature: "Vivement Aujourd'hui".
An uplifting reminder that every day need not be so everyday.

Advertising Agency: Rosapark, Paris, France
Creative Directors: Mark Forgan, Jamie Edward Standen
Published: March 2013

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4 comments

morse's picture
morse
15494 pencils

Interesting film, but what is it selling exactly?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
26358 pencils

Well morse what I think the monoprix supermarket was trying to sell was is that the everyday boring can be something different that is not boring at all. I do not think it even works.

yfc2012's picture
yfc2012
62 pencils

nice video

MichelMichal's picture
MichelMichal
268 pencils

Sorry but this ain't an ad.

Nice film though.

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