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Moms Against Climate Change (Environmental Defence Canada & ForestEthics): Demonstration

Advertising Agency: Zig, USA
Executive Creative Director: Martin Beauvais
Art Director: Briony Wilson
Copywriter: Lorraine Tao
Planner: Mark Aronson
Project Manager: Naomi Olsen
Agency Producer: Karen Blazer
Producer: Tara Handley
Executive Producer: Geoff Cornish, Michi Lepik-Stahl
Production House: Suneeva
Director: Shelley Lewis
Editing House: Relish Editing
Editor: Antti Kulmala
Photographer: Eden Robbins
Music Company: RMW Music

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15 comments

Guest's picture
Guest

I loved this ad makes me want to cry, what are we doing for the future of our kids?

hagemony's picture
hagemony
335 pencils

yes it's work!

royschellekens's picture
royschellekens
390 pencils

The idea is good. It works, but somehow it isn't touching enough. I guess the confrontation between children and police could have been done stronger... Nice film though!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

kgeiger's picture
kgeiger
7059 pencils

I agree that the confrontation could have easily been much more brutal.

takyuz's picture
takyuz
70 pencils

amazing

takyuz's picture
takyuz
70 pencils

amazing

alphayo's picture
alphayo
50 pencils

very nice

alphayo's picture
alphayo
50 pencils

very nice

miko1aj's picture
miko1aj
3097 pencils

great direction, music and INSIGHT. Congrats for good and simple idea that surely stays in mind.

kylestebbins's picture
kylestebbins
77 pencils

I agree. This is a great piece, but the interaction between police and children needs to be more brutal. At this point, I was just like "awwwww" when the children ran at the swat force.

frcxshw's picture
frcxshw
87 pencils

Great ad. Point well made.

Guest's picture
Guest

...Am I the only one that thinks changing "global warming" to "climate change" makes the campaign sound even more ridiculous?

Guest's picture
Guest

fantastic

Guest's picture
Guest

The old formula: "let's put some children in the ad and make people feel sorry for them. It wil be "emotional", we will use a nice music. Just pay atention to not exaggerate the violence... people may complain..."
I tought it would be a nice commercial... risks communication are hard to do. Advertisers should study first how people behave when they receive this kind os approach.

world121's picture
world121
13 pencils

Hey, I too loved this ad a lot. This is one of the best ads which are going to be etched in our minds for a very long time to come. It is a brilliant idea which has been executed in the best possible way. I am just in love with this one. Indeed a very superb and magnificent piece of art. I would like to congratulate every one who had been behind this one. This is one of the post that I have got my attention to : http://adsoftheworld.com/media/outdoor/harvard_business_moversreview_copilot

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