Moms Against Climate Change (Environmental Defence Canada & ForestEthics): Demonstration
Advertising Agency: Zig, USA
Executive Creative Director: Martin Beauvais
Art Director: Briony Wilson
Copywriter: Lorraine Tao
Planner: Mark Aronson
Project Manager: Naomi Olsen
Agency Producer: Karen Blazer
Producer: Tara Handley
Executive Producer: Geoff Cornish, Michi Lepik-Stahl
Production House: Suneeva
Director: Shelley Lewis
Editing House: Relish Editing
Editor: Antti Kulmala
Photographer: Eden Robbins
Music Company: RMW Music
Comments
I loved this ad makes me want to cry, what are we doing for the future of our kids?
yes it's work!
The idea is good. It works, but somehow it isn't touching enough. I guess the confrontation between children and police could have been done stronger... Nice film though!
I agree that the confrontation could have easily been much more brutal.
amazing
amazing
very nice
alphayo aswani
very nice
alphayo aswani
great direction, music and INSIGHT. Congrats for good and simple idea that surely stays in mind.
I agree. This is a great piece, but the interaction between police and children needs to be more brutal. At this point, I was just like "awwwww" when the children ran at the swat force.
Great ad. Point well made.
...Am I the only one that thinks changing "global warming" to "climate change" makes the campaign sound even more ridiculous?
fantastic
The old formula: "let's put some children in the ad and make people feel sorry for them. It wil be "emotional", we will use a nice music. Just pay atention to not exaggerate the violence... people may complain..."
I tought it would be a nice commercial... risks communication are hard to do. Advertisers should study first how people behave when they receive this kind os approach.
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