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Demonstration

Agency: 
Published/Aired: 
November 2009
Description: 
Advertising Agency: Zig, USA
Executive Creative Director: Martin Beauvais
Art Director: Briony Wilson
Copywriter: Lorraine Tao
Planner: Mark Aronson
Project Manager: Naomi Olsen
Agency Producer: Karen Blazer
Producer: Tara Handley
Executive Producer: Geoff Cornish, Michi Lepik-Stahl
Production House: Suneeva
Director: Shelley Lewis
Editing House: Relish Editing
Editor: Antti Kulmala
Photographer: Eden Robbins
Music Company: RMW Music

Comments (15)

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Highest Rated

world121's picture
world121
Activity Score 13

Hey, I too loved this ad a lot. This is one of the best ads which are going to be etched in our minds for a very long time to come. It is a brilliant idea which has been executed in the best possible way. I am just in love with this one. Indeed a very superb and magnificent piece of art. I would like to congratulate every one who had been behind this one. This is one of the post that I have got my attention to : http://adsoftheworld.com/media/outdoor/harvard_business_moversreview_copilot

Guest's picture
Guest

I loved this ad makes me want to cry, what are we doing for the future of our kids?

hagemony's picture
hagemony
Activity Score 335

yes it's work!

royschellekens's picture
royschellekens
Activity Score 390

The idea is good. It works, but somehow it isn't touching enough. I guess the confrontation between children and police could have been done stronger... Nice film though!

http://twitter.com/royschellekens

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kgeiger's picture
kgeiger
Activity Score 7287

I agree that the confrontation could have easily been much more brutal.

takyuz's picture
takyuz
Activity Score 120

amazing

takyuz's picture
takyuz
Activity Score 120

amazing

alphayo's picture
alphayo
Activity Score 50

very nice

alphayo's picture
alphayo
Activity Score 50

very nice

miko1aj's picture
miko1aj
Activity Score 3086

great direction, music and INSIGHT. Congrats for good and simple idea that surely stays in mind.

kylestebbins's picture
kylestebbins
Activity Score 77

I agree. This is a great piece, but the interaction between police and children needs to be more brutal. At this point, I was just like "awwwww" when the children ran at the swat force.

frcxshw's picture
frcxshw
Activity Score 87

Great ad. Point well made.

Guest's picture
Guest

...Am I the only one that thinks changing "global warming" to "climate change" makes the campaign sound even more ridiculous?

Guest's picture
Guest

fantastic

Guest's picture
Guest

The old formula: "let's put some children in the ad and make people feel sorry for them. It wil be "emotional", we will use a nice music. Just pay atention to not exaggerate the violence... people may complain..."
I tought it would be a nice commercial... risks communication are hard to do. Advertisers should study first how people behave when they receive this kind os approach.

world121's picture
world121
Activity Score 13

Hey, I too loved this ad a lot. This is one of the best ads which are going to be etched in our minds for a very long time to come. It is a brilliant idea which has been executed in the best possible way. I am just in love with this one. Indeed a very superb and magnificent piece of art. I would like to congratulate every one who had been behind this one. This is one of the post that I have got my attention to : http://adsoftheworld.com/media/outdoor/harvard_business_moversreview_copilot

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