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Brushing teeth

Published/Aired: 
February 2011
Description: 
Advertising Agency: The Martin Agency, Richmond VA, USA
Creative Director: John Norman
Associate Creative Director / Art Director: Amy Elkin
Associate Creative Director / Copywriter: Anne Marie Hite
Senior Strategic Planner: Rad Tollet
Account Director: Carey Ely
Account Executive: Mary McGraw
Agency Broadcast Producer: Darbi Fretwell
Production Company: The Directors Bureau
Director: Geoff McFetridge
Director of Photography: Eric Treml
Executive Producer: Casey Cole
Producer: Emily Skinner
Editorial Company: Lost Planet
Editor: Charlie Johnston
Assistant Editor: Patrick Fabrini
Visual Effects Company: Smoke & Mirrors NY
Lead Flame Artist: Brian Benson
Flame Assistants: Sophia Avgousti, Ross Vincent
CG: Mike Donovan, Steve Parish, Wei Louie, Wei-Ting Duo
Producer: Barbara Kontarovich
Color Grading: Smoke & Mirrors NY
Colorist: Ben Eagleton
Audio Post Company: Rainmaker
Engineer: Jeff McManus
Music: PullPullPull
Principal Actors: Garbriella Johansson, Hedi Tappis
Voiceover talent: Navi Rawat

Comments (7)

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Highest Rated

Direstion's picture
Direstion
Activity Score 115

quiet, simple, just so

arke1's picture
arke1
Activity Score 237

Not bad...nice and simple, you see plenty of the product. It's nothing too special.

hadrianapolis's picture
hadrianapolis
Activity Score 733

So nice capmaign. I like it.

Shadow Ops's picture
Shadow Ops
Activity Score 148

Ugh...bye bye marketing dollars

http://www.youtube.com/watch?v=T-3Iq3XQkAw

Let's keep advertising fun

kleenex's picture
kleenex
Activity Score 43349

nice ad.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Gorgeous looks. REAL shame the copy didn't finish "Use it for life" - you're telling people to buy it twice, focusing on the price, tsk. And missed a nice soundsplay between these words "looks...use". Shame.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

The post production was very clean, very elegant.

is this spot related to the print campaign posted a few days ago? Cuz It seems like two completely different angles.

Direstion's picture
Direstion
Activity Score 115

quiet, simple, just so

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