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M&M's: Abduction

M&M’S® will debut a new 30-second commercial in the first half of Super Bowl XLVIII about M&M’S Peanut, with Yellow taking the lead role in the Big Game for the first time. It’s been 60 years in the making, but on Sunday, February 2, beloved M&M’S Brand character Yellow will finally get his moment in the spotlight. The highly anticipated commercial will remain secret until Super Bowl Sunday, but you can view the M&M’S Peanut Super Bowl ad teaser trailer here. Yellow’s Super Bowl XLVIII ad is just the latest exciting activity in the M&M’S Brand’s “Year of Peanut” campaign, a yearlong effort to showcase M&M’S Brand’s passion for peanuts. In fact, only 1 in 100 peanuts is lucky enough to make its way into a bag of M&M’S Peanut.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne, Lauren Connolly
Senior Art Director: Eduardo Petersen
Art Director: Jamie McCelland
Copywriter: Roberto Danino
Senior Producer: Regina Iannuzzi
Producer: Sofia Doktori
Senior Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Tani Nelson
Account Executive: Alyce Regan
Production Company / VFX House: Laika / House
EP / President: Lourri Hammack
Director: Kirk Kelly
Producer: Zilpha Yost
Producer: Julie Ragland
Edit House: PS260
Editors: Maury Loeb, Ned Borgman
Assistant Editors: Matt Posey, Colin Edelman
Senior Producer: Laura Patterson