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Son

Agency: 
Published/Aired: 
August 2012

Also From This Campaign (2 items)

Description: 
Advertising Agency: dim&canzian, São Paulo, Brazil
Chief Creative Officer / Creative Director: Michele Dim D'Ippolito
Chief Media Officer: Marcio Canzian
Art Directors: Michele Dim D'Ippolito, Thiago Martinhão
Copywriters: Michele Dim D'Ippolito, Paulo Marcussi
Head of Planning: Samantha Barbieri
Planning Assistant: Sergio Ávila
Project Coordination: Barbara Marques
Account Executive: Cristiane Bender
Account Supervisor: Marina Pardo
Midia Supervisor: Mauricio Belchior
Photograph Director: Ted Carioba
Filme Direction: Paula Goldman

Comments (10)

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Highest Rated

Dinoco's picture
Dinoco
Activity Score 69

wow! Nice idea friends. This is what i'm talking about. Ideas that pass trough the same. Really nice work. hope to read more about this campaign.

andylefty's picture
andylefty
Activity Score 4535

I suppose it's quite nice for the cause.

certaintly's picture
certaintly
Activity Score 3994

i really just cant get past the awful voice/acting

sacrilegend's picture
sacrilegend
Activity Score 3392

Hahaha, same here. Good lord, were these volunteer actors?

To the agency's credit, I do like the concept. The execution's just a bit flat.

kleenex's picture
kleenex
Activity Score 43493

For some reason I am not feeling these ads. I guess they work for the niche target group though.

CommandZ's picture
CommandZ
Activity Score 2498

Not only is the VO terrible but it sounds terrible, like it was recorded in someone's kitchen.

Camel Toe's picture
Camel Toe
Activity Score 129

I prefer the Old Man version. But this is so nice too. Kids can see further. And the little boy doesn't care if his mother is lesbian or not. Actually he see a lot of advantage of having 2 mums

ddm's picture
ddm
Activity Score 99

I love the concept and the execution. Congrats

sambarbieri's picture
sambarbieri
Activity Score 3

this is the new reality. congratulations!

rodrigo machado costa neves's picture
rodrigo machado...
Activity Score 4

Great Ads. that show that a new generation has been began.

Dinoco's picture
Dinoco
Activity Score 69

wow! Nice idea friends. This is what i'm talking about. Ideas that pass trough the same. Really nice work. hope to read more about this campaign.

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