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Mix Brasil Association: Son

Advertising Agency: dim&canzian, São Paulo, Brazil
Chief Creative Officer / Creative Director: Michele Dim D'Ippolito
Chief Media Officer: Marcio Canzian
Art Directors: Michele Dim D'Ippolito, Thiago Martinhão
Copywriters: Michele Dim D'Ippolito, Paulo Marcussi
Head of Planning: Samantha Barbieri
Planning Assistant: Sergio Ávila
Project Coordination: Barbara Marques
Account Executive: Cristiane Bender
Account Supervisor: Marina Pardo
Midia Supervisor: Mauricio Belchior
Photograph Director: Ted Carioba
Filme Direction: Paula Goldman
Published: August 2012

10 comments

andylefty's picture
andylefty
4539 pencils

I suppose it's quite nice for the cause.

certaintly's picture
certaintly
4056 pencils

i really just cant get past the awful voice/acting

sacrilegend's picture
sacrilegend
2346 pencils

Hahaha, same here. Good lord, were these volunteer actors?

To the agency's credit, I do like the concept. The execution's just a bit flat.

kleenex's picture
kleenex
33776 pencils

For some reason I am not feeling these ads. I guess they work for the niche target group though.

CommandZ's picture
CommandZ
2486 pencils

Not only is the VO terrible but it sounds terrible, like it was recorded in someone's kitchen.

Camel Toe's picture
Camel Toe
129 pencils

I prefer the Old Man version. But this is so nice too. Kids can see further. And the little boy doesn't care if his mother is lesbian or not. Actually he see a lot of advantage of having 2 mums

ddm's picture
ddm
99 pencils

I love the concept and the execution. Congrats

sambarbieri's picture
sambarbieri
3 pencils

this is the new reality. congratulations!

rodrigo machado costa neves's picture
rodrigo machado...
4 pencils

Great Ads. that show that a new generation has been began.

Dinoco's picture
Dinoco
69 pencils

wow! Nice idea friends. This is what i'm talking about. Ideas that pass trough the same. Really nice work. hope to read more about this campaign.

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