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Mix Brasil Association: Father

Advertising Agency: dim&canzian, São Paulo, Brazil
Chief Creative Officer / Creative Director: Michele Dim D'Ippolito
Chief Media Officer: Marcio Canzian
Art Directors: Michele Dim D'Ippolito, Thiago Martinhão
Copywriters: Michele Dim D'Ippolito, Paulo Marcussi
Head of Planning: Samantha Barbieri
Planning Assistant: Sergio Ávila
Project Coordination: Barbara Marques
Account Executive: Cristiane Bender
Account Supervisor: Marina Pardo
Midia Supervisor: Mauricio Belchior
Photograph Director: Ted Carioba
Filme Direction: Paula Goldman
Published: August 2012

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7 comments

andylefty's picture
andylefty
4533 pencils

A doctor? What a disappointment. Okay I'm not such a fan of this one. It's okay I suppose but the tone is slightly off.

certaintly's picture
certaintly
4060 pencils

hate the voice, dislike the copy

sacrilegend's picture
sacrilegend
1567 pencils

Lovely sentiment, but the v/o is painful, and that last line is abysmal.

Camel Toe's picture
Camel Toe
105 pencils

Such a nice concept. A very tradicional man whom cares more with who will take over the family business that which is his son's sexual orientation. That show that a new generation has been started. A generation that cares only with is really important, a generation that is more has their concepts evolved, that don't have prejudices and see further

ddm's picture
ddm
99 pencils

This is the best one. There is a big surprise when the concept is shown. The acting is perfect, he could hold the mysterious about the idea till the end.

rodrigo machado costa neves's picture
rodrigo machado...
4 pencils

Great ideia, long time no see.

Dinoco's picture
Dinoco
64 pencils

Great copy, great idea, really nice work guys.

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