Shadow Boxer

June 2013
To Like please login or register

Also From This Campaign (1 items)


The fight between cost and comfort occurs frequently during the summer and winter months. In this commercial, a man fights with his own shadow as he tries to change his thermostat. Having Mitsubishi allows you to have great comfort and a fair cost.

Advertising Agency: Ames Scullin O'Haire, Atlanta, USA
Creative Director / Copywriter: Mike Bourne
Creative Director / Art Director: Ryan Mikesell
Director: Daniel Benmayor
Producer: Shaun Campbell
Visual Effects: Method Studios
Editor: Jacob Kuehl / Cutters Editorial
Sound Design / Mixing: CRC

Comments (4)

Log in or register to post comments

Highest Rated

jodamo5's picture
18 Activity Scores

Very weird ad. Makes me think that the advertising agency had come up with the concept of the advert before they knew what product they were going to try to sell. Certainly a creepy way to try to sell air conditioning systems!

I run an online marketing agency in Hamilton, New Zealand.