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Mitsubishi: Road to Death

Advertising Agency: 180 LA, USA
Exec Creative Director: William Gelner
Creative Directors: Gavin Milner, Grant Holland
Copywriter: Mike Burdick
Art Direction: Mike Bokman
Head of Production/Managing Parnter: Peter Kline
Producer: Cherie Appleby
Group Account Director: Amy Call
Account Director: Sandy Song
Production Company: Boxer Films
DP / Director: Jordan Valenti
EP: Beth George
Producer: John Quinn
Editorial: BEAST Editorial
Editor: Igor Kovalik
EP: Sybil McCarthy
Producer: Joanna Hall
Assistant Editor: Seema Naik

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9 comments

morse's picture
morse
15659 pencils

Simple idea but it works. Put the product to the toughest test you can think of.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture
Temple
9621 pencils

nice idea.

ambareesha's picture
ambareesha
255 pencils

yeah nice

- @mbi

pez's picture
pez
1723 pencils

I made this route myself, it's freaking scary!! Great idea fot his product...

sirvan's picture
sirvan
29870 pencils

The lawyers must have been shitting themselves.

The only thing bad about this idea is this video. What's up w/ that VO?

+++

"I love some things, and don't love some other things."

dean viii's picture
dean viii
1676 pencils

Testing a car/suv in rough terrain is a concept? Original?

kleenex's picture
kleenex
26878 pencils

Time for the Ice Road Truckers to tackle it???

Ed Rapport's picture
Ed Rapport
724 pencils

Not sure if I was interested in learning more about that treacherous road or the car. I think the road.

Beamen's picture
Beamen
227 pencils

Yeah me too, wanna take this road now but don't care about the car!

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