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Road to Death

Agency: 
Published/Aired: 
May 2011
Description: 
Advertising Agency: 180 LA, USA
Exec Creative Director: William Gelner
Creative Directors: Gavin Milner, Grant Holland
Copywriter: Mike Burdick
Art Direction: Mike Bokman
Head of Production / Managing Parnter: Peter Kline
Producer: Cherie Appleby
Group Account Director: Amy Call
Account Director: Sandy Song
Production Company: Boxer Films
DP Director: Jordan Valenti
EP: Beth George
Producer: John Quinn
Editorial: BEAST Editorial
Editor: Igor Kovalik
EP: Sybil McCarthy
Producer: Joanna Hall
Assistant Editor: Seema Naik

Comments (9)

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Highest Rated

Beamen's picture
Beamen
Activity Score 225

Yeah me too, wanna take this road now but don't care about the car!

morse's picture
morse
Activity Score 17548

Simple idea but it works. Put the product to the toughest test you can think of.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture
Temple
Activity Score 11337

nice idea.

ambareesha's picture
ambareesha
Activity Score 253

yeah nice

- @mbi

pez's picture
pez
Activity Score 1804

I made this route myself, it's freaking scary!! Great idea fot his product...

sirvan's picture
sirvan
Activity Score 29860

The lawyers must have been shitting themselves.

The only thing bad about this idea is this video. What's up w/ that VO?

+++

"I love some things, and don't love some other things."

dean viii's picture
dean viii
Activity Score 1686

Testing a car/suv in rough terrain is a concept? Original?

kleenex's picture
kleenex
Activity Score 45846

Time for the Ice Road Truckers to tackle it???

Ed Rapport's picture
Ed Rapport
Activity Score 724

Not sure if I was interested in learning more about that treacherous road or the car. I think the road.

Beamen's picture
Beamen
Activity Score 225

Yeah me too, wanna take this road now but don't care about the car!

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