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Ride The Storm

Agency: 
Published/Aired: 
February 2012

"Ride The Storm" Commercial Extended Cut - 2012 Mitsubishi All-Wheel Control Lineup

Description: 

For five days, six states and a few thousand miles in December, we chased a storm with the expert help of Weather Underground. The film was shot documentary-style with Directors Emmett and Brendan Malloy, two brothers who say chasing unpredictable parts of nature is a big part of their filmmaking process. A member of Mitsubishi’s social media team went along for the ride, tweeting and posting their whereabouts.

Film advertisment created by 180LA, United States for Mitsubishi, within the category: Automotive.

Advertising Agency: 180, Los Angeles, USA
Executive Creative Director: William Gelner
Creative Directors: Gavin Milner, Grant Holland
Copywriter: Dave Horton
Art Director: Matthew Woodhams-Roberts
Head of Production / Managing Partner: Peter Cline
Producer: David Emery
Group Account Director: Amy Call
Account Director: Sandy Song
Account Manager: Casey Neves
Production Co.: HSI Productions
Director: The Malloys
DP: Giles Dunning
Executive Producer: Kim Dellara
Editorial Company: Butcher
Editor: Dave Henegar
Executive Producer: Rob Van
Assistant Editor: Chrissy Hamilton
Editorial Company: 180LA
Editor: Dave Groseclose
Colorist: Beau Leon
Transfer Facility: New Hat
Online: Big Block
Recording Studio: Eleven Sound
Final Mix: Eleven Sound
Mixer: Scott Burns
Asst Mixer: AJ Murillo
Executive Producer: DJ Fox
Music Co: Extreme Music

Comments (6)

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Highest Rated

Bodeha's picture
Bodeha
Activity Score 18

to long i think , but for discovery channel in perfect:)

proscriptus's picture
proscriptus
Activity Score 114

Wow, Mitsubishi is still in business?

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DTA

vote4pedro's picture
vote4pedro
Activity Score 4601

They've taken an uninspired brand. And produced an equally uninspired spot.

Akshaya Singh's picture
Akshaya Singh
Activity Score 162

I think the idea to Ride the storm was nice but the video wasn't exciting enough ... would've loved to be there to experience the thrill, especially colorado, but the emotion is not coming across in the clip ..

Amateur for life!

kleenex's picture
kleenex
Activity Score 45936

A bit boring. They needed super bad weather and did not get it.

Enduwolf's picture
Enduwolf
Activity Score 165

I thought it was good. Sure, it might have been slower paced than the title suggested, but it was interesting and different the current competition (at least here in Australia). It gave me the idea to consider a Mitsubishi if I had to traverse a lot of poor weather and difficult terrain.

Bodeha's picture
Bodeha
Activity Score 18

to long i think , but for discovery channel in perfect:)

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