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Mitsubishi Outlander: Invisible

Advertising Agency: BBDO Toronto/Proximity Canada
Art Director: Jaimes Zentil
Copywriter: Craig Mcintosh
Creative Directors: Carlos Moreno, Peter Ignazi
Producer: Dena Thompson
Prod Company: Smuggler
Director: Fillip Engstrom
DP: Linus Sandgren
EP(s): Eva Preger, Jeffrey McDougal
Editorial: General Editorial
Editor: Noah Herzog
EP: Robert ParkePost/Effects: The Mill
Producer: Camila DeBiaggi
Shoot Supervisor/Lead 3D Artist: Yann Mabile
Flame Artist(s): Naomi Anderlini, Alex Lovejoy
Flame Assistant: Albert Cook
Combustion/Flame Assistant(s): Albert Cook, Melissa Graff, Anu Nagaraj,
3D Artist(s): Alexander Horton, Jasmine Katatikarn, Jeffrey Dates, Bill Dorais, Andres Eguiguren, Christopher Bott, Michael Panov, Andrew Proctor, Robert Petrie, Emily Meger, Alek Vacura
Colorist: Jamie Wilkinson
Sound Design/Audio Post: Pirate, NY
Sound Designer(s): Dave Rivera, Gary Tole
Mixer: Gary Tole
Creative Director: Tag Gross
Executive Producer: Bob Montero
Music: M.A.G.I.C. by `The Sound of Arrows’
Shoot Location: Los Angeles
Aired: December 2009

15 comments

morse's picture
morse
16752 pencils

So, I'm a nothing unless I drive a Mitsu?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bad astronaut's picture
bad astronaut
544 pencils

it's more like, you'll stick out when you drive a mitsu. The tag line at the end brings it all together.

kylestebbins's picture
kylestebbins
77 pencils

beautiful fx and execution, bland concept

alexander_bickov's picture
alexander_bickov
3281 pencils

Lovely execution

satrianee's picture
satrianee
3748 pencils

How lovely...

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I don't think Mitshibushi is a brand to make such a commercial. Would fit Smart better for example.

szkwadrat's picture
szkwadrat
210 pencils

Great execution but as I understand I'm totally nothing unless I drive a Mitsu? Bad message!

tripinator@hotmail.com's picture
tripinator@hotm...
134 pencils

Great ad cool execution

CrackerJackWorks's picture
CrackerJackWorks
16193 pencils

lovely

Leafs fan's picture
Leafs fan
26 pencils

one problem. the product doesn't deliver on the promise. it's just another bland SUV/mummyvan piece of shit. It doesn't stand out. Period.

silvi's picture
silvi
4172 pencils

Just good execution. Weak concept.

WillyLatasa's picture
WillyLatasa
616 pencils

Great execution!

"Bright ideas bring better results"

Migzter13's picture
Migzter13
973 pencils

The concept kinda loses me. But don't get me wrong, I love the way Mitsubishi does their cars.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

x.carryl's picture
x.carryl
2 pencils

Visually, It delivers. Only problem is that it doesn't best set with the Mitsu brand. It did get me interested in the outlander though.

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