Mitsubishi Outlander: Invisible
Advertising Agency: BBDO Toronto/Proximity Canada
Art Director: Jaimes Zentil
Copywriter: Craig Mcintosh
Creative Directors: Carlos Moreno, Peter Ignazi
Producer: Dena Thompson
Prod Company: Smuggler
Director: Fillip Engstrom
DP: Linus Sandgren
EP(s): Eva Preger, Jeffrey McDougal
Editorial: General Editorial
Editor: Noah Herzog
EP: Robert ParkePost/Effects: The Mill
Producer: Camila DeBiaggi
Shoot Supervisor/Lead 3D Artist: Yann Mabile
Flame Artist(s): Naomi Anderlini, Alex Lovejoy
Flame Assistant: Albert Cook
Combustion/Flame Assistant(s): Albert Cook, Melissa Graff, Anu Nagaraj,
3D Artist(s): Alexander Horton, Jasmine Katatikarn, Jeffrey Dates, Bill Dorais, Andres Eguiguren, Christopher Bott, Michael Panov, Andrew Proctor, Robert Petrie, Emily Meger, Alek Vacura
Colorist: Jamie Wilkinson
Sound Design/Audio Post: Pirate, NY
Sound Designer(s): Dave Rivera, Gary Tole
Mixer: Gary Tole
Creative Director: Tag Gross
Executive Producer: Bob Montero
Music: M.A.G.I.C. by `The Sound of Arrows’
Shoot Location: Los Angeles
Aired: December 2009
15 Comments
So, I'm a nothing unless I drive a Mitsu?
What hath God wrought
it's more like, you'll stick out when you drive a mitsu. The tag line at the end brings it all together.
beautiful fx and execution, bland concept
Lovely execution
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
How lovely...
I don't think Mitshibushi is a brand to make such a commercial. Would fit Smart better for example.
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Great execution but as I understand I'm totally nothing unless I drive a Mitsu? Bad message!
Great ad cool execution
lovely
one problem. the product doesn't deliver on the promise. it's just another bland SUV/mummyvan piece of shit. It doesn't stand out. Period.
Done:
http://www.youtube.com/watch?v=MR6EJwuaaa8
Just good execution. Weak concept.
Great execution!
"Bright ideas bring better results"
The concept kinda loses me. But don't get me wrong, I love the way Mitsubishi does their cars.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Visually, It delivers. Only problem is that it doesn't best set with the Mitsu brand. It did get me interested in the outlander though.