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Mitsubishi: Make new friends

Advertising Agency: Africa Comunicação, Brazil
Creative Directors:Humberto Fernandez
Art Director: Humberto Fernandez
Copywriter: Flavio Waiteman
Film Production: Margarida Flores e Filmes
Director: Fernando Andrade
Sound: Junk Sound
Aired: August 2007

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12 comments

Tofke's picture
Tofke

Wonderful ! To make new friend, you just need to cross their villages as fast as you can... Nice concept, poor message.

fofo's picture
fofo

Isn't this a perfect e.g of career suicide, what the F's wrong with the copy in this ad? Or maybe it's intentionally part n parcel to futher drive the idea home?

ryzhkov's picture
ryzhkov
57 pencils

agreed. this is not about 'making friends' at all.

Must be some kind of 'client comment'.

Blahg's picture
Blahg
616 pencils

I think it carries the message well. I think you're just maybe mixing up the time line. At the end he's showing pictures of the remote African tribes. The premise is that this guy visited these remote tribes in his SUV and they remember the song he was playing and incorporate it into their traditional dance.

I thought it was pretty clever.

vonstein's picture
vonstein

Yeah, I like it very much. The message is clear: " with this car I will go to other lands and I ll make new friends"
It´s possible that de size of "translation" copy is ok to internet file.
Great Job!

singhbladhaya's picture
singhbladhaya

Different. Mixing Culture, Advertising/advertising.

Tofke's picture
Tofke

oops

Spider's picture
Spider
289 pencils

Nice idea or nice twist.

I mean, in some how I found the commercial a little bit similar to an Argentinian tv spot for Renault in which you have one guy cleaning a place and singing just one word of a song and when the Renault Clio pass you discover the song... anyway, maybe it is just me. Nevertheless, I like this one.

San Pateste's picture
San Pateste
139 pencils

Get up, get on up
Get up, get on up
argentinian renault ad

OBREROCREATIVO's picture
OBREROCREATIVO

HERE IS THE CLIO MTV COMMERCIAL,

http://www.youtube.com/watch?v=xvmrzV92Dnw

BYE

Ad_Lizard's picture
Ad_Lizard
73 pencils

Takes too long to get to the point

veli's picture
veli
226 pencils

I think this is one of the coolest car commercials.

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