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Mitsubishi Heating and Air Conditioning: Shadow Boxer

The fight between cost and comfort occurs frequently during the summer and winter months. In this commercial, a man fights with his own shadow as he tries to change his thermostat. Having Mitsubishi allows you to have great comfort and a fair cost.

Advertising Agency: Ames Scullin O'Haire, Atlanta, USA
Creative Director / Copywriter: Mike Bourne
Creative Director / Art Director: Ryan Mikesell
Director: Daniel Benmayor
Producer: Shaun Campbell
Visual Effects: Method Studios
Editor: Jacob Kuehl / Cutters Editorial
Sound Design / Mixing: CRC
Published: June 2013

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4 comments

kleenex's picture
kleenex
26358 pencils

hahha I like.

certaintly's picture
certaintly
4060 pencils

it doesnt make sens why they used the shadow

theoldman_son's picture
theoldman_son
319 pencils

Shouldn't have had any dialogue. Just the concept in lettering. It would have had much more impact.

jodamo5's picture
jodamo5
10 pencils

Very weird ad. Makes me think that the advertising agency had come up with the concept of the advert before they knew what product they were going to try to sell. Certainly a creepy way to try to sell air conditioning systems!

I run an online marketing agency in Hamilton, New Zealand.

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